Reading @TDefren – PR-Squared’s “Social Media Tactics” Series … Using del.icio.us for Thought Leadership [link to post]

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Daniel – I don’t see any ethical dilemmas with saving and tagging one’s own content; it doesn’t preclude other users from tagging it as they see fit, and meanwhile this approach could make the content more easily discovered by both search engines & users.

As for Social Media Newsroom examples, I wrote about the GM-Europe newsroom recently. Our clients, Openet and NeatReceipts, have also deployed Social Media Newsrooms to various degrees.

Interesting timing, we just discussed del.icio.us with a mutual client of ours, specifically on how to leverage del.icio.us as both a social media marketing tool and as a market research tool.

Additionally, there is the question of if the marketer should del.icio.us their own website to make sure all the appropriate tags are used; ensuring the website appears for terms people might search for.

I’m curious on your thought about that? Are there any ethical issues?

Also, I’m a big fun of your “Social-Media-Newsroom-presentation” PDF presentation. Are there any interesting client examples we could take a look at?

A colleague and I like to exchange links we think the other should see. The links could be for blog posts we should comment on, or they could be inspiration for future posts on our blog.

To share one of your del.icio.us links, tag it using the “for:otherperson’susername” format. For example, a link can be shared with me with the “for:bryper” tag.

del.icio.us also allows you to keep certain links private, meaning they’ll be hidden from your otherwise public links. You have to activate that privacy option in the “Bookmark > private saving area” of your settings page. Then, check the “do not share” box as you’re saving a new link, and only you (and the person you’re sharing it with) will ever see it.

This option would work quite well for links you want to share with a client or journalist but keep private from everyone else.

My only complaint about del.icious — and it’s one that Kami hints at — is that the site just doesn’t *look* very nice. It definitely doesn’t have a Web 2.0 look. Still, if you can get past that, you’ll find del.icio.us is a very powerful social media tool indeed.

As you know we will be giving the Delicious thing a shot as part of SMNR this week. I look forward to seeing what happens.

I can tell you is that Delicious is a cool marketing tool just from the ways we have used it already – it has driven a lot of traffic to some of our websites already. In fact, one day we made the front page of Delicious and got a huge boost in traffic (and also leads).

For any companies that want to know how many people on Delicious have bookmarked your company website, run a free report on http://www.WebsiteGrader.com and in that report you will see how many bookmarks you have earned on Delicious. This is one way to measure your success.

Great post!

I particularly like the idea of combining del.icio.us and RSS feeds to keep internal staff informed.

I wonder at the resources some of this would take to do, but this is thought-provoking and fascinating stuff.

Looking forward to the rest of the series.

Cheers,

Dave

1) Delicious pages are a little clunky looking for the uninitiated, think about adding a widget to your newsroom, website or blog and stream your tags into that widget. Reporters or interested people can click on articles and your 225 lines of text

2) use delicious as a way to provide important clippings to clients. Your clients can subscribe to the RSS, or old school, cut and paste from delicious into Word. I have done both quite successfully.

3) Is more of a suggestion to delicious. I would LOVE it if they allowed us to have more than one account under the same user name and password, same as Feedburner or Blogger. Just something to make my life easier. Sometimes remembering which delicious account I am in is taxing, especially when out tagging away.