Comments on: TechCrunch40: Learn To Love The Hype

By: Dan Greenfield

Dan Greenfield — Thu, 20 Sep 2007 21:06:46 +0000

Ahh — the big bang vs the slow burn approach. May I humbly suggest both. Conferences can be an outstanding way to create sparks (providing the infrastructure is in place to handle the uptick). But web 2.0 enables us to sustain interest over time through blogs and online communities where news (upgrades, updates, etc) can be shared — news that may not merit column inches or air time in the traditional media.

By: Henre

Henre — Wed, 19 Sep 2007 16:51:42 +0000

If you go for the hype, and the product is a viable one, just watch the mediasphere carry your brand to all corners of the world.

The opposite effect is also important to consider.

The real issue is to ensure that your product is worth the user’s while before jumping on a hype bandwagon.

By: Doug Haslam

Doug Haslam — Tue, 18 Sep 2007 01:58:13 +0000

Since we are in the hype business (with substance behind it, of course), I’m not sure we should avoid the hype.

But David’s point is a good one. Have something for people to look at when you get the hype.

I will be curious to see how TC40 compares to DEMO in coverage, etc. when the dust settles