A Confederacy of Todds

Todd2I was thrilled when Todd Andrlik of the popular ToddAnd Blog agreed to take my place at Ragan’s Social Media Summit in Chicago last week.  As part of his prep, he asked me to share the Powerpoint presentation I’d been using to describe the Social Media News Release.

“Sure thing, no problemo,” I said.  “Use it as you see fit.”

Imagine my delight when I saw that he had transformed that simplistic presentation into a work of art.  There are many elements intact from my original presentation, but Todd absolutely improved on it – both graphically and conceptually – and made it his own.  (Feel free to stop reading the rest of this blog post and go git Todd’s presentation right now.) 

I heard through the grapevine from the Ragan attendees that Todd did a great job of evangelizing the SMNR concept.  Must be something about the name…

In a follow-up conversation, Todd & I speculated that one reason that the SMNR has struck a chord is that it feels very tactical: in a sea of nebulous “conversations about conversations,” the SMNR is something “physical” that marketing pros can point to as a substantive, deliverable, practical change.

Feel free to leave comments about the presentation here at PR-Squared, or more appropriately at Todd Andrlik’s own post.

Posted on: October 1, 2007 at 9:52 am By Todd Defren
One Response to “A Confederacy of Todds”


  • Dan Schawbel says:

    It was an excellent piece of work. I posted about it in my latest blog entry and shared it with my manager here at EMC. Look forward to meeting you at our event!

Show some social media love would ya?

RSS logo Subscribe by Email

RSS logo RSS Feed


PostRank Topblogs 2009 - #3 in PR

View Todd 

Defren's profile on LinkedIn