Comments on: Links @ The Current State & Future of Public Relations http://www.pr-squared.com/index.php/2007/10/links_the_current_state_future Social Media and Public Relations Consulting � PR Squared Thu, 18 Mar 2010 18:48:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dan Schawbel http://www.pr-squared.com/index.php/2007/10/links_the_current_state_future/comment-page-1#comment-958 Dan Schawbel Mon, 15 Oct 2007 14:45:41 +0000 http://pr-squared.com/pr2wp/?p=412#comment-958 Instead of links, you are telling a story, which is more interesting. Instead of links, you are telling a story, which is more interesting.

]]> By: Kami Huyse http://www.pr-squared.com/index.php/2007/10/links_the_current_state_future/comment-page-1#comment-957 Kami Huyse Mon, 15 Oct 2007 03:35:36 +0000 http://pr-squared.com/pr2wp/?p=412#comment-957 Thanks for the links with context. I am lazy, I just use delicious and send it to my feed without posting it on my blog. Maybe I should start posting it online to give folks some link love. Thanks for the links with context. I am lazy, I just use delicious and send it to my feed without posting it on my blog. Maybe I should start posting it online to give folks some link love.

]]> By: vaspers the grate aka steven e. streight http://www.pr-squared.com/index.php/2007/10/links_the_current_state_future/comment-page-1#comment-956 vaspers the grate aka steven e. streight Fri, 12 Oct 2007 19:58:57 +0000 http://pr-squared.com/pr2wp/?p=412#comment-956 I am a totally devoted Cluetrain Triumphalist. What Doc and the gang meant was there is no desire for advertising messages, especially the "we" and "our" corporate fluff, completely divorced from the needs of the audience. We hate TV commercials and other intrusive messaging, even when some are funny or informative, they are still invasive and continuity killers. We hate telemarketing messages. We hate commercial email and blog comment spam. We are not actively seeking sales hype. But we do seek and appreciate altruism, help, genuine user reviews, advice, corporate expertise, peer recommendations, insights, tips, how-tos that are relevant to our needs and interests. Take "we" and "our products" out of your copy and you'll have gone a long way to connecting with audience who longs for "you" and "your needs" type copy. The New Social Media Marketing, and all online PR, must be 80% education/infotainment and only 20% (or less) sales and promotion talk. :^) I am a totally devoted Cluetrain Triumphalist.

What Doc and the gang meant was there is no desire for advertising messages, especially the “we” and “our” corporate fluff, completely divorced from the needs of the audience.

We hate TV commercials and other intrusive messaging, even when some are funny or informative, they are still invasive and continuity killers.

We hate telemarketing messages. We hate commercial email and blog comment spam.

We are not actively seeking sales hype.

But we do seek and appreciate altruism, help, genuine user reviews, advice, corporate expertise, peer recommendations, insights, tips, how-tos that are relevant to our needs and interests.

Take “we” and “our products” out of your copy and you’ll have gone a long way to connecting with audience who longs for “you” and “your needs” type copy.

The New Social Media Marketing, and all online PR, must be 80% education/infotainment and only 20% (or less) sales and promotion talk.

:^)

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