I’ve already had the opportunity to use website grader in an issues management / crisis / litigation communications capacity as a research tool. It was enormously helpful for a client that needed to get the skinny on a website right away. I’m not sure that’s the intended use of the tool, but we found a site talking about an issue important to a client and we wanted to know how effectively it was getting the word out. And by showing the SEO deficiencies of the site, we helped explain to them how we could get our word out better.

And I wouldn’t have learned about it if I didn’t read your blog. All you marketing guys are making my life a lot easier.

So tell your client their product is really helpful – and tell them to start paying for your blogging time.