You actually get it. Like Edelman posted recently “Be it. Don’t buy it.”

In other words, don’t game or exploit the socnets (social media networks). Socnets are NOT “just another advertising medium”!

People socialize for fun, romance, information, advice, self-expression. They are not seeking commercials and ads, but they sometimes seek expert opinions, insights, and tips.

http://twitter.com/vaspers

Thank you for information.

I hope everybody reads this article.

Rugby is one of the best sports to use as a metaphor to encourage participation in a social new media world.

And as I recently discovered, Shift Communications is also inspirational on the PR field.

Greetings from Portugal.

Jose Sacavem

So much of social media is about common courtesy, common decency, and common sense – it’s about building relationships. When companies have to stop to figure out how to participate, it just demonstrates how we’ve lost some semblance of humanity with regard to doing business.