Comments on: The Astroturfing Debate Continues… http://www.pr-squared.com/index.php/2007/11/the_astroturfing_debate_contin Social Media and Public Relations Consulting � PR Squared Fri, 19 Mar 2010 15:46:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Joel Richman http://www.pr-squared.com/index.php/2007/11/the_astroturfing_debate_contin/comment-page-1#comment-1142 Joel Richman Sat, 01 Dec 2007 01:29:05 +0000 http://pr-squared.com/pr2wp/?p=439#comment-1142 Great follow up points. Lame as the laugh tracks are, they're still used to get a reaction from viewers and give a feeling of kinship with the audience around the content--laughter is infectious. And, as long as the content is good, no laugh track (and our parallel, initial fake comments) will get the audience to engage. It's just the nudge needed to get the content discovered in the crowd of 10k - 50k new videos uploaded daily. So if the video takes off and gets north of 100k views after the "nudge," is that the fault of the guys who gave it a nudge? No, it's because the content is good. They just found a way to make enough noise for the video to be found in the flood of crap video hosting sites have to index, or store and serve. And this was a great line: "In both cases, the so-called manipulation is at the surface-level: these are half-assed ways to influence the masses, not abuses against a community." Amen. The way some have reacted you'd think this was a crime against humanity. Great follow up points. Lame as the laugh tracks are, they’re still used to get a reaction from viewers and give a feeling of kinship with the audience around the content–laughter is infectious.

And, as long as the content is good, no laugh track (and our parallel, initial fake comments) will get the audience to engage. It’s just the nudge needed to get the content discovered in the crowd of 10k – 50k new videos uploaded daily. So if the video takes off and gets north of 100k views after the “nudge,” is that the fault of the guys who gave it a nudge? No, it’s because the content is good. They just found a way to make enough noise for the video to be found in the flood of crap video hosting sites have to index, or store and serve.

And this was a great line: “In both cases, the so-called manipulation is at the surface-level: these are half-assed ways to influence the masses, not abuses against a community.” Amen. The way some have reacted you’d think this was a crime against humanity.

]]> By: Susan Getgood http://www.pr-squared.com/index.php/2007/11/the_astroturfing_debate_contin/comment-page-1#comment-1141 Susan Getgood Sat, 01 Dec 2007 00:21:04 +0000 http://pr-squared.com/pr2wp/?p=439#comment-1141 I've always had a problem with SEO as a discipline. No disrespect to SEO practitioners, but I believe that if people spent half the time on clearly describing their products/services and offering solid information about the benefits --i.e. if they tried to actually honestly sell their product on their site -- as they spend on design and SEO techniques, websites would be a whole lot better. Instead we generally have over-designed websites that read like a keyword index. I'm just sayin' I’ve always had a problem with SEO as a discipline. No disrespect to SEO practitioners, but I believe that if people spent half the time on clearly describing their products/services and offering solid information about the benefits –i.e. if they tried to actually honestly sell their product on their site — as they spend on design and SEO techniques, websites would be a whole lot better.

Instead we generally have over-designed websites that read like a keyword index.

I’m just sayin’

]]> By: Albert Maruggi http://www.pr-squared.com/index.php/2007/11/the_astroturfing_debate_contin/comment-page-1#comment-1140 Albert Maruggi Fri, 30 Nov 2007 22:52:23 +0000 http://pr-squared.com/pr2wp/?p=439#comment-1140 Let's take a quick reflection when trust is misinterpreted or mishandled by the author/producer. <a href="http://members.aol.com/jeff1070/wotw.html" rel="nofollow">http://members.aol.com/jeff1070/wotw.html</a> This is classic. Let’s take a quick reflection when trust is misinterpreted or mishandled by the author/producer.

http://members.aol.com/jeff1070/wotw.html

This is classic.

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