Comments on: Niches Happen http://www.pr-squared.com/index.php/2007/12/niches_happen Social Media and Public Relations Consulting � PR Squared Fri, 19 Mar 2010 15:46:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Small Business Marketing http://www.pr-squared.com/index.php/2007/12/niches_happen/comment-page-1#comment-1181 Small Business Marketing Wed, 19 Dec 2007 11:28:32 +0000 http://pr-squared.com/pr2wp/?p=448#comment-1181 Perhaps we had rather call them cliques as opposed to niches. The difference being that a niche is fairly well defined by demographic, psychographic or even geographic factors. A clique is a little more casual. Perhaps we had rather call them cliques as opposed to niches. The difference being that a niche is fairly well defined by demographic, psychographic or even geographic factors. A clique is a little more casual.

]]> By: Tom Reidt http://www.pr-squared.com/index.php/2007/12/niches_happen/comment-page-1#comment-1180 Tom Reidt Tue, 18 Dec 2007 19:47:53 +0000 http://pr-squared.com/pr2wp/?p=448#comment-1180 I agree that letting the users of social media determine the form or group is the best way to go. People will create their own meaning out of it regardless, why try and force them into specific boxes? Like the comment from Jeremiah above, we all belong to numerous networks, both in real life and on the web. If we have to go to a dozen different network sites to interact, the majority of the community won't be very active. Better to have one large group with niches within it, where it's easy to stay active in multiple areas. I agree that letting the users of social media determine the form or group is the best way to go. People will create their own meaning out of it regardless, why try and force them into specific boxes?

Like the comment from Jeremiah above, we all belong to numerous networks, both in real life and on the web. If we have to go to a dozen different network sites to interact, the majority of the community won’t be very active. Better to have one large group with niches within it, where it’s easy to stay active in multiple areas.

]]> By: Jeremiah Owyang http://www.pr-squared.com/index.php/2007/12/niches_happen/comment-page-1#comment-1179 Jeremiah Owyang Tue, 18 Dec 2007 17:15:10 +0000 http://pr-squared.com/pr2wp/?p=448#comment-1179 Thanks Todd for adding to this conversation. I do see some smaller niche communities forming in Facebook. People belong to many communities, not just one. Thanks Todd for adding to this conversation. I do see some smaller niche communities forming in Facebook. People belong to many communities, not just one.

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