This video was created by our client, The Rubicon Project.  It is hysterical.  Here’s the write-up on YouTube:

(Rubicon Project CEO) Frank Addante directly confronts the myths of starting companies in Los Angeles versus Silicon Valley. Recapping his 5 previous startups, he also describes the genesis of his latest online advertising venture.”

You can watch this video for the pure entertainment value (watch for the nuances; there are some clever sight gags), but afterward, think on this: 

How many CEOs with Addante’s track record would have the guts to put themselves out there like this? 

I’ve too often seen successful people grow ever-more worried about protecting their legacy, and in the process lose some of the edge that made them stars in the first place. 

This video is risky for Addante.  But risky + smart + funny = successful.

Comments are closed.