Comments on: “This is the Corp Comms Dept. How May We Serve You Better?” http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho Social Media and Public Relations Consulting � PR Squared Mon, 15 Mar 2010 21:19:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Of Stars & Schmoes: The Mandate to Synch Social Media & Customer Service « PR-Squared http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-5928 Of Stars & Schmoes: The Mandate to Synch Social Media & Customer Service « PR-Squared Mon, 11 May 2009 14:25:14 +0000 http://pr-squared.com/pr2wp/?p=442#comment-5928 [...] we’ve also talked about how “Customer Service is the New PR.”  That was a major theme not that long ago, yet it seems to have receded a bit.  [...] [...] we’ve also talked about how “Customer Service is the New PR.”  That was a major theme not that long ago, yet it seems to have receded a bit.  [...]

]]> By: Gaurav Mishra http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1155 Gaurav Mishra Thu, 06 Dec 2007 19:17:52 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1155 Is customer service important? Yes. Is customer service more important than ever before? Yes. Is customer service the new marketing? Of course not! Read my rather contrary post <a href="http://www.gauravonomics.com/blog/is-customer-service-the-new-marketing-of-course-not/" rel="nofollow">here</a>. Is customer service important? Yes. Is customer service more important than ever before? Yes. Is customer service the new marketing? Of course not!

Read my rather contrary post here.

]]> By: Geoff Livingston http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1154 Geoff Livingston Thu, 06 Dec 2007 16:49:23 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1154 Yup, totally agree. Along those lines, check this out. I'd say Comcast better wake up and smell the coffee: www.ComcastMustDie.com Yup, totally agree. Along those lines, check this out. I’d say Comcast better wake up and smell the coffee: http://www.ComcastMustDie.com

]]> By: Tom O'Brien http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-3152 Tom O'Brien Thu, 06 Dec 2007 16:45:54 +0000 http://pr-squared.com/pr2wp/?p=442#comment-3152 I like the topic - and have my own post up about it here: <a href="http://humanvoice.wordpress.com/2007/12/06/customers-are-the-service/" rel="nofollow">http://humanvoice.wordpress.com/2007/12/06/customers-are-the-service/</a> Tom O'Brien www.motivequest.com I like the topic – and have my own post up about it here:

http://humanvoice.wordpress.com/2007/12/06/customers-are-the-service/

Tom O’Brien
http://www.motivequest.com

]]> By: Tom O'Brien http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1153 Tom O'Brien Thu, 06 Dec 2007 16:45:54 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1153 I like the topic - and have my own post up about it here: <a href="http://humanvoice.wordpress.com/2007/12/06/customers-are-the-service/" rel="nofollow">http://humanvoice.wordpress.com/2007/12/06/customers-are-the-service/</a> Tom O'Brien www.motivequest.com I like the topic – and have my own post up about it here:

http://humanvoice.wordpress.com/2007/12/06/customers-are-the-service/

Tom O’Brien
http://www.motivequest.com

]]> By: Harry Bishop http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1152 Harry Bishop Thu, 06 Dec 2007 16:43:06 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1152 Hi Todd - it's interesting (and good!) to see so many people deciding at the same time to post about customer service as the important face of marketing. I'll add my own blog to your list ... <a href="http://www.harrybishop.ca" rel="nofollow">http://www.harrybishop.ca</a> ... I've been talking for a while on my belief that all recent online trends have just made it even more important that you have to be true to your branding, and then that turned into talking about Tom Peters and his ongoing customer service writings, and then about my own thoughts on how customer service is how you walk the talk on your branding. It's all connected. There's a lot of companies who either still are not, or have have moved away from, being customer-centric. Those who understand today's online consumers and the impact of social networks (sorry for the over used buzzword but it's still a good descriptor) have moved back, and hopefully more will do so. Hi Todd – it’s interesting (and good!) to see so many people deciding at the same time to post about customer service as the important face of marketing.

I’ll add my own blog to your list … http://www.harrybishop.ca … I’ve been talking for a while on my belief that all recent online trends have just made it even more important that you have to be true to your branding, and then that turned into talking about Tom Peters and his ongoing customer service writings, and then about my own thoughts on how customer service is how you walk the talk on your branding. It’s all connected.

There’s a lot of companies who either still are not, or have have moved away from, being customer-centric. Those who understand today’s online consumers and the impact of social networks (sorry for the over used buzzword but it’s still a good descriptor) have moved back, and hopefully more will do so.

]]> By: Todd Defren http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1151 Todd Defren Thu, 06 Dec 2007 13:53:38 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1151 Geoff, you are right of course. I think the difference is that, now that 1 person's complaint can be heard by thousands (who can also take up the cause; share their own grief), it is more imperative that Corp Comms be involved, to make the case that "you can't get away with bad service" anymore, to members of the penny-pinching C-suite... Geoff, you are right of course. I think the difference is that, now that 1 person’s complaint can be heard by thousands (who can also take up the cause; share their own grief), it is more imperative that Corp Comms be involved, to make the case that “you can’t get away with bad service” anymore, to members of the penny-pinching C-suite…

]]> By: Geoff Livingston http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1150 Geoff Livingston Thu, 06 Dec 2007 05:25:23 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1150 Customer service is the... old marketing. Main Street style! Customer service is the… old marketing. Main Street style!

]]> By: Kami Huyse http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1149 Kami Huyse Thu, 06 Dec 2007 04:47:35 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1149 This is so critical, we need to start helping our clients figure this one out, and fast. I am glad to hear it was on the agenda in Boston. This is so critical, we need to start helping our clients figure this one out, and fast. I am glad to hear it was on the agenda in Boston.

]]> By: Valeria Maltoni http://www.pr-squared.com/index.php/2007/12/this_is_the_corp_comms_dept_ho/comment-page-1#comment-1148 Valeria Maltoni Thu, 06 Dec 2007 01:40:59 +0000 http://pr-squared.com/pr2wp/?p=442#comment-1148 It really makes a lot of sense for corporate communications and customer service to work together. Internal alignment and external brand impressions and experiences should come together. I'll be interested in what action items or discussion points emerge from the organization. It really makes a lot of sense for corporate communications and customer service to work together. Internal alignment and external brand impressions and experiences should come together. I’ll be interested in what action items or discussion points emerge from the organization.

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