Comments on: Twitter Offers An Advertising Model

By: James Gerber

James Gerber — Mon, 17 Dec 2007 21:18:38 +0000

I agree that Twitter offers a lot of potential for marketers. I can envision a usage of it where people sign up for a company’s Twitter account and then get targeted special deals on the spot, on interested users phones in text (such as a text to a Bostonian who wants a widget “Show this Tweet at the register anywhere in Boston and get 10% off the widget within the next hour!”)…

it would seem mutually beneficial for both consumers and companies alike. It could create a non-invasive way for companies to promote themselves to their users in real-time. However, a lot of care needs to be taken to make sure it really is opt-in, and that their efforts are sufficiently targeted. Otherwise, it will do more harm than good…

By: Mihnea

Mihnea — Mon, 17 Dec 2007 20:40:02 +0000

Hey, as long as it doesn’t make you accidentally send out an invitation to all of your friends once you’re on, it’s got to be worth it.

I’m testing it on a program as well, and it seems to be working just fine. Thing is, Romanians haven’t really started massively using Twitter just yet, but all in due time, I guess.

So yes, I think it could work. And it also gets a big plus for credibility.

By: Dr.Mani

Dr.Mani — Sun, 16 Dec 2007 07:00:29 +0000

Nice thought. I had the idea of using Twitter to deliver a mini-ezine (tid-bits, and links to longer articles or op-ed pieces).

Using it to deliver ads and coupons alone seems a neat twist – and in combination with content updates, could become one more channel (more reliable than email?) for e-publishers to add to their arsenal.

All success
Dr.Mani

By: John Cass

John Cass — Sun, 16 Dec 2007 02:34:09 +0000

You don’t have to follow. I like the idea. I heard about it at the SNCR conference when the chap from Dell described his use of the service. It reminded me of the downloadable desktop software provided by Southwest Airlines. The airline provides updates on special pricing and have sold millions of dollars worth of tickets through the software.

By: Henre

Henre — Fri, 14 Dec 2007 17:12:39 +0000

Yeah Todd, I agree with you here. Twitter is a great opt-in mechanism and I wouldn’t mind viewing textual ads from cool brands.

I don’t see too many many “consumers” using twitter though. It seems to be a marketer’s toy much like the (over)hyped RSS feeds.

These are all fantastic ideas, but until we get consumers to engage in this the conversation will mostly be among our own.

At least this is my point of view in South Africa. We’re slightly behind and the US and Europe consumer base might have caught on well.

Did they?

By: Kevin Dill

Kevin Dill — Fri, 14 Dec 2007 13:28:41 +0000

Nice post. Opportunists eventually come into any social arena. But that’s what makes it interesting and monetizable.

Myself and some friends have been playing around with development of Clippl to take text messaging into the multimedia realm.

Clippl is being created to essentially solve the cross-platform compatibilities of cell phone multimedia messaging.

I see lots of opportunists jumping on this in the future.