Comments on: “If I Could Change One Thing about the Social Media News Release” http://www.pr-squared.com/index.php/2008/01/if_i_could_change_one_thing_ab Social Media and Public Relations Consulting � PR Squared Mon, 15 Mar 2010 21:19:22 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Marijean Jaggers http://www.pr-squared.com/index.php/2008/01/if_i_could_change_one_thing_ab/comment-page-1#comment-1239 Marijean Jaggers Thu, 17 Jan 2008 00:54:57 +0000 http://pr-squared.com/pr2wp/?p=457#comment-1239 I second the comment on code. There are a lot of industry pros who are not all that savvy -- making the SMR as easy to assemble as possible would help. I second the comment on code. There are a lot of industry pros who are not all that savvy — making the SMR as easy to assemble as possible would help.

]]> By: Paul Roetzer http://www.pr-squared.com/index.php/2008/01/if_i_could_change_one_thing_ab/comment-page-1#comment-1238 Paul Roetzer Wed, 16 Jan 2008 22:58:24 +0000 http://pr-squared.com/pr2wp/?p=457#comment-1238 Appreciate your continued efforts to advance our profession, which desperately needs innovation and vision. Appreciate your continued efforts to advance our profession, which desperately needs innovation and vision.

]]> By: Andrew http://www.pr-squared.com/index.php/2008/01/if_i_could_change_one_thing_ab/comment-page-1#comment-1237 Andrew Tue, 15 Jan 2008 22:14:31 +0000 http://pr-squared.com/pr2wp/?p=457#comment-1237 It's looking good from here. Its great strength is flexibility - as long as that stays I'm a happy camper. It’s looking good from here. Its great strength is flexibility – as long as that stays I’m a happy camper.

]]> By: Dan Schawbel http://www.pr-squared.com/index.php/2008/01/if_i_could_change_one_thing_ab/comment-page-1#comment-1236 Dan Schawbel Mon, 14 Jan 2008 17:51:51 +0000 http://pr-squared.com/pr2wp/?p=457#comment-1236 I'm less about format and more about applying the overall concept and tailoring it for one's business. The sharing and multimedia features are very important and now my company, EMC, is even using it, which is excellent. It's important to note that the wire services all have different standards and companies each have a different way of presenting press releases. The main benefit of what Todd has done is raise awareness, increase adoption and spread a best practice that I think all of PR should abide by. Nice job! I’m less about format and more about applying the overall concept and tailoring it for one’s business. The sharing and multimedia features are very important and now my company, EMC, is even using it, which is excellent.

It’s important to note that the wire services all have different standards and companies each have a different way of presenting press releases.

The main benefit of what Todd has done is raise awareness, increase adoption and spread a best practice that I think all of PR should abide by.

Nice job!

]]> By: Kari Hanson http://www.pr-squared.com/index.php/2008/01/if_i_could_change_one_thing_ab/comment-page-1#comment-1235 Kari Hanson Mon, 14 Jan 2008 16:53:22 +0000 http://pr-squared.com/pr2wp/?p=457#comment-1235 One quick suggestion (and you may have already addressed this with the next version): as companies provide more multimedia components to their SMNRs, particularly video, it's important to also provide the *code* needed for bloggers to embed that content directly into their posts. Some of the more savvy companies are doing this in the releases, but from what I can see, it's really hit or miss. One quick suggestion (and you may have already addressed this with the next version): as companies provide more multimedia components to their SMNRs, particularly video, it’s important to also provide the *code* needed for bloggers to embed that content directly into their posts. Some of the more savvy companies are doing this in the releases, but from what I can see, it’s really hit or miss.

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