Comments on: Don’t Squish the Butterfly http://www.pr-squared.com/index.php/2008/02/dont_squish_the_butterfly Social Media and Public Relations Consulting � PR Squared Fri, 19 Mar 2010 15:46:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Christine Perkett http://www.pr-squared.com/index.php/2008/02/dont_squish_the_butterfly/comment-page-1#comment-1310 Christine Perkett Fri, 08 Feb 2008 02:28:50 +0000 http://pr-squared.com/pr2wp/?p=468#comment-1310 Hi Todd, Really not promoting my own co. here - and understand if you don't post this comment, but I thought this was timely/related and you might find it of interest. <a href="http://www.facebook.com/topic.php?uid=12061045135&topic=4543&ref=mf" rel="nofollow">http://www.facebook.com/topic.php?uid=12061045135&topic=4543&ref=mf</a> I respect you and SHIFT and 1-2 others who are moving forward in this arena, but I still find it surprising how slow moving or resistance many others in our industry have been. If we're not leading the way, how will the butterflies know where to fly? :-) Nice post; I tip my hat. Chris Hi Todd,

Really not promoting my own co. here – and understand if you don’t post this comment, but I thought this was timely/related and you might find it of interest. http://www.facebook.com/topic.php?uid=12061045135&topic=4543&ref=mf

I respect you and SHIFT and 1-2 others who are moving forward in this arena, but I still find it surprising how slow moving or resistance many others in our industry have been.

If we’re not leading the way, how will the butterflies know where to fly? :-)

Nice post; I tip my hat.

Chris

]]> By: Geoff Livingston http://www.pr-squared.com/index.php/2008/02/dont_squish_the_butterfly/comment-page-1#comment-1309 Geoff Livingston Thu, 07 Feb 2008 20:26:17 +0000 http://pr-squared.com/pr2wp/?p=468#comment-1309 Well said, Todd. You can't rob time of time, and it takes a while to make corporate social media to work. It's a process, not an event. Well said, Todd. You can’t rob time of time, and it takes a while to make corporate social media to work. It’s a process, not an event.

]]> By: Lewis Webb http://www.pr-squared.com/index.php/2008/02/dont_squish_the_butterfly/comment-page-1#comment-1308 Lewis Webb Thu, 07 Feb 2008 15:19:01 +0000 http://pr-squared.com/pr2wp/?p=468#comment-1308 Nice post Todd, good to see that more brands are taking the conversational attitude to heart. We put on a social networking event this morning and I'm happy to say the "light in people's eyes" was similar to the one you describe. PS - cool new comment widget Nice post Todd, good to see that more brands are taking the conversational attitude to heart. We put on a social networking event this morning and I’m happy to say the “light in people’s eyes” was similar to the one you describe.

PS – cool new comment widget

]]> By: Austin Edgington http://www.pr-squared.com/index.php/2008/02/dont_squish_the_butterfly/comment-page-1#comment-1307 Austin Edgington Thu, 07 Feb 2008 14:51:14 +0000 http://pr-squared.com/pr2wp/?p=468#comment-1307 A couple of years ago I attended a conference focused on this very topic. Many big brands were there to learn more about the art, craft and business of social media and how they could harness its power for their company. My feeling then, as now, is that this will be an uphill battle for many as there is no one 'cookie cutter' approach. (Which is what many were looking for) Rather each opportunity was unique and required an understanding of the tools of social media and how to leverage them to acheive their objectives. They are wise to seek consul for this journey. A couple of years ago I attended a conference focused on this very topic. Many big brands were there to learn more about the art, craft and business of social media and how they could harness its power for their company. My feeling then, as now, is that this will be an uphill battle for many as there is no one ‘cookie cutter’ approach. (Which is what many were looking for) Rather each opportunity was unique and required an understanding of the tools of social media and how to leverage them to acheive their objectives. They are wise to seek consul for this journey.

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