Even “new media release” works better.

But the PCvMac energy around this is silly.

Many, many months after first downloading your template, I’ve finally actually executed on a SMR for a client this week. I’m not yet sure “how it went” or, frankly, how to go about answering that question. But the client totally grooved to the idea when we mocked one up for them and they were really excited to try it. (In fact, it was the mock up that really won us the biz in the first place, so thanks!)

Anyway, I hope the IABC leadership helps move the initiative along. Thanks again for staying at the forefront and dragging us laggards along with you!

And I would love to see version 1.5 of your template.

My first reaction to this news was one of trepidation, why do we need leadership of what should essentially be an open platform to evolve and build using input from the masses? Will ‘leadership’ mean ‘ownership’ and lead to a single locked format, which is slow to evolve and quick to fall into the ‘good idea but couldn’t deliver’ file.

However, my trepidation quickly turned to hope when i realised the calibre of people that were behind this leadership movement. This changed the situation for me. If i’m honest i think the SMR movement does need focus and coordination, perhaps leadership wasn’t the best choice of term, but the sentiment behind the message is correct. If the working group helps to educate the masses, build an inclusive platform and drive home the potential of the SMR, it certainly has my support.