Comments on: PR-Squared’s Social Media Tactics Series: PR & “Edgework” Via Facebook

By: Sergey Kalitenko

Sergey Kalitenko — Tue, 01 Apr 2008 16:01:08 +0000

Thanks for the post!
Could you tell more about reaching FaceBook administrators? What kind of letter I can right to introduse myself?

By: Carolyn

Carolyn — Sun, 30 Mar 2008 04:35:17 +0000

Thanks for the valuable AND concise info. Newbies like myself also appreciate the JPG – great touch. Thanks Todd!

By: Todd Defren

Todd Defren — Mon, 17 Mar 2008 19:33:40 +0000

I hear ya, Mike, and where appropriate either an agency rep and/or (better) a client contact does engage in longer-term conversations.

Where that’s not feasible or appropriate, all the more reason for the group admin to “make that call.”

By: Mark Johnson

Mark Johnson — Mon, 17 Mar 2008 19:19:14 +0000

Is this that much different than in the old days when we used to troll newsgroups, posted a few times, and then approached the moderators? To me it still seems slimy, spammy, and/or fake to join groups with the intention of pushing product. If that’s your goal and you don’t intend to share in the conversation, probably best to state it up front. Oh, such an idealist, am I =)

By: nicole

nicole — Mon, 17 Mar 2008 15:18:05 +0000

this is an excellent post…i didnt even think of half of this information….thanks!

By: Staci

Staci — Mon, 17 Mar 2008 05:21:47 +0000

Thank you for the information! I think the new “pages” application on Facebook will help better target members. Another great way for a company to utilize Facebook is to create a “sponsored” group, which allows the company to advertise on Facebook with a link to their group.

By: Pamela Seiple

Pamela Seiple — Sun, 16 Mar 2008 19:05:00 +0000

Todd,

What are your opinions on Facebook “Pages” (specifically geared toward businesses)? Do you think they are more or less valuable than groups?

Pamela

By: Brian B

Brian B — Fri, 14 Mar 2008 21:10:14 +0000

This is great info. I had created a Facebook group for a client program a year ago only to learn that fans of the program would rather manage their own group. We wanted to create a place for them to congregate and share, but they were already doing it.

This year, we’ll be offering tagable content and information (such as correct spelling of client program for better searching) to help fuel their individual FB groups. All the groups had over a combined 5,000 followers across 4 cities at least. This year we’re expanding the program to 6 cities. Very exciting.