Social Media Engagement Turns Lemons into Lemonade

IStock_000002528716XSmallTry as we might, we just can’t get Gina Trapani at LifeHacker to write about our clients at NEAT Receipts.  Even though she often writes about “getting organized,” we haven’t cracked the code yet.

The latest shut-out came in December of 2007, when Gina asked her readers, “How do you organize your tax receipts?”  Since Gina wanted her readers’ input, it’s arguable that NEAT Receipts “deserved” a mention here, but keep in mind that this was just the latest in a string of defeats…

This time around, we decided to surrender:  Gina clearly didn’t want to hear from the PR crowd.  But, we asked one of our our client contacts to get involved in the Comments section of the December post.  In the comment, our client identified her affiliation and briefly outlined how NEAT Receipts has helped its customers at tax time.

As we monitored for any reaction to our client’s comment, we soon noted a follow-up comment by Justin Martin, a writer for FORTUNE Small Business.  Justin seemed intrigued by the many suggestions of LifeHacker’s readers.  When we called on him, Justin remembered our client’s comment at the LifeHacker blog and readily set-up an appointment with our NEAT Receipts contacts.

Fsb_20080301Result?  Big-time profile of a NEAT Receipts customer in the COVER STORY of the March edition of FORTUNE Small Business.

We’d still love to convince Ms. Trapani to give NEAT Receipts a whirl, of course.  In the meantime, it’s nice to be able to point all of our clients to a prime example of the benefits of enagagement in the blogosphere. 

Posted on: March 18, 2008 at 8:53 am By Todd Defren
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