Comments on: Social Media Engagement Turns Lemons into Lemonade

By: Tatiana Tugbaeva

Tatiana Tugbaeva — Tue, 25 Mar 2008 20:00:23 +0000

Todd, congrats on your media hit! While this is a great example of the power of social media, the fact that one of your clients commented about the company was the key. Smart move!

By: Todd Defren

Todd Defren — Mon, 24 Mar 2008 13:09:33 +0000

Thanks, all, for the comments. Especially to Mike, for not letting me get away with the oranges v. lemons. Grr.

By: Jamie Giller

Jamie Giller — Sun, 23 Mar 2008 02:49:09 +0000

Todd, great example of SM’s unexpected and very worthy results. Thanks for giving hope for all of us out there who keep plugging and hope for a breaking point.

FYI- Wanted to let you know that the NEAT Receipts link isn’t working.

By: Sherrilynne Starkie

Sherrilynne Starkie — Fri, 21 Mar 2008 11:21:13 +0000

Doesn’t it feel great when it works?

By: Michael Cooper

Michael Cooper — Thu, 20 Mar 2008 03:16:35 +0000

Hats off to you. But couldn’t you get the client logo on the front cover? You’re clearly not working hard enough

Seriously, I need to get me one of those NEAT Receipts before I drown under unclaimed expenses.

By: PepperDigital

PepperDigital — Tue, 18 Mar 2008 18:19:32 +0000

That is an amazing hit, Todd.

That is the way you have to play the blogosphere. Once you and your clients are involved in something as simple and easy as commenting, it can lead to much bigger and better things.

Congrats.

By: Russell Page

Russell Page — Tue, 18 Mar 2008 17:46:41 +0000

Excellent work. I think sometimes the journos get a little gunshy of doing anything with PR people. Stubborn?

By: Mike Keliher

Mike Keliher — Tue, 18 Mar 2008 15:46:12 +0000

Aren’t those oranges in the photo?

By: Colin Mckay

Colin Mckay — Tue, 18 Mar 2008 14:05:16 +0000

Great work, Todd. Your experience demonstrates that SM requires continued attention to be successful – and also requires good old fashioned PR skills.