Comments on: Blogger Relations Case Study: Mommybloggers

By: Csalomonlee

Csalomonlee — Wed, 09 Apr 2008 02:01:37 +0000

This is great Todd. This is the perfect gift for my hubby’s bday to help with work and other improvements to the house, home sales and purchases. Wonder if realtors would be a target market, hmmm.

Heck, I may use it to scan media articles for my clip book =)

By: MAx

MAx — Sun, 06 Apr 2008 12:47:55 +0000

This is a very appreciatable work keep it up I liked it very much

By: Susan Getgood

Susan Getgood — Fri, 04 Apr 2008 16:17:01 +0000

Great case study Todd. I’ve mentioned it a couple times here at BlogHer Business as an example of the benefit of narrowcasting.

By: Lara Kretler

Lara Kretler — Thu, 03 Apr 2008 16:56:09 +0000

Todd, thanks so much for sharing this great case study. As more savvy folks like you share best practices like these, hopefully there will be fewer bad pitches and failed attempts, which helps all of us in the PR world do a better job as well as improve our image. Bravo!

By: Geoff Livingston

Geoff Livingston — Thu, 03 Apr 2008 10:39:42 +0000

Added to Now Is Gone. Thanks for the heads up.

By: Chris Norton

Chris Norton — Thu, 03 Apr 2008 09:15:27 +0000

Great post and case study. I hope you don’t mind but I have covered your case study on my blog as I think it’s a good example of good practice.

By: Albert Maruggi

Albert Maruggi — Thu, 03 Apr 2008 02:11:36 +0000

This is a case of taking from the old and giving to the new. The idea of giving away something to a “media outlets’” viewers/readers is a successful concept that worked long before the web.

The TD beauty in this one is using the old to generate comments in the new which, as anyone reading this knows, spins itself a new cloth of goodness. The giveaway that keeps on giving. Not bad.

TD try out http://www.realsavvymoms.com, it could be another venue,to reach moms.See you at the http://www.newcommforum.com

By: Warren Sukernek

Warren Sukernek — Wed, 02 Apr 2008 21:44:46 +0000

Great case study, Todd! Very interesting how you transitioned from traditional PR outreach to digital engagement, then stimulating WOM. Any info on the impact on the client’s sales results (% increase) to this segment as a result?

By: Todd Defren

Todd Defren — Wed, 02 Apr 2008 19:32:28 +0000

@christie, that’s good feedback, and I will pass it on. Biz audience is still primary for NEAT; “lifestyle” is emerging – but, you make a good point that “lifestyle buyers” should feel welcomed at the site.

@john, that Martha Stewart hit did happen a while ago, but in the intervening time we got those “subsequent lifestyle hits” and, the momblogger stuff happened last year. (Plus it took MONTHS to convince NEAT Receipts to allow me to post this tale. They’re shy.)

@kami, LOL, thanks for buying a scanner: you’ve indirectly helped me make a mortgage payment. … (To your point: yes, we bang the Tax Time drum a lot, on other media fronts.)

By: Kami Huyse

Kami Huyse — Wed, 02 Apr 2008 19:00:21 +0000

First of all, this is a great approach to this market segment and community.

Second, this post is prescient because, believe it or not, I just bought a Neat Receipt scanner in the Reagan National airport yesterday.

I am not a Mommy blogger, as you know, but I am a mommy that blogs, I am a consultant, I am wife, and I do WAY too much stuff.

Lately I have found I can’t keep up with the data entry for my business, and it seems that a certain tax day is fast approaching. I knew I had heard of Neat Receipts, and now I remember how I heard of them – YOU. I needed an assistant, and as soon as the box arrives (I had them ship it), I hope it will become just that for me.

That said, I think you should also consider this campaign for stressed out consultants just before tax time (hey, we have to pay up quarterly).