Comments on: Guide to SEO-Friendly News Releases: Download It Today! http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele Social Media and Public Relations Consulting � PR Squared Thu, 18 Mar 2010 18:48:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: janicefl (Janice Chai-Chang) http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-2#comment-3609 janicefl (Janice Chai-Chang) Fri, 06 Mar 2009 04:16:02 +0000 http://pr-squared.com/pr2wp/?p=505#comment-3609 <strong>Twitter Comment</strong> <a href="http://twitter.com/janicefl" title="Twitter Comment" rel="nofollow"> <div title="janicefl (Janice Chai-Chang)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://www.pr-squared.com/wp-content/plugins/chatcatcher/picbg.jpg) no-repeat top;cursor:hand;"> </div> <div title="janicefl (Janice Chai-Chang)" style="float:left;margin-left:-70px;margin-right:10px;padding:0;width:60px;height:60px;background:url(http://purl.org/net/spiurl/janicefl) no-repeat top;cursor:hand;"> </div> </a> Helpful guide to SEO friendly news releases... [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment


Helpful guide to SEO friendly news releases… [link to post]

– Posted using Chat Catcher

]]> By: Tina http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-2#comment-1592 Tina Tue, 27 May 2008 01:54:30 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1592 Very useful and impressive source! Very useful and impressive source!

]]> By: Jason Kintzler http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-2#comment-1591 Jason Kintzler Mon, 12 May 2008 16:11:50 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1591 Curious about the "sat above the fold" piece. To my knowledge, Search Engines don't know what is above the fold and what's not. How does this work? Curious about the “sat above the fold” piece. To my knowledge, Search Engines don’t know what is above the fold and what’s not. How does this work?

]]> By: Dee Rambeau http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-2#comment-1590 Dee Rambeau Thu, 08 May 2008 05:19:44 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1590 Great post Todd, Interesting thing about SEO and press releases is that it still comes down to the basics. 1. Do your keyword research 2. Write your releases well...using that research 3. Use a wire service to distribute the release 4. Have a website or MediaRoom that "autoposts" that release off the wire or at least lets you post it dynamically using a CMS...which generates an html page for that release that is individually indexable 5. Have RSS feeds that update because of that post...even more...have categories of news with their own RSS feeds 6. Have social tag ability on that release/page Six steps for easy SEO for PR pros that don't have time for more than that. Great post Todd,
Interesting thing about SEO and press releases is that it still comes down to the basics.

1. Do your keyword research
2. Write your releases well…using that research
3. Use a wire service to distribute the release
4. Have a website or MediaRoom that “autoposts” that release off the wire or at least lets you post it dynamically using a CMS…which generates an html page for that release that is individually indexable
5. Have RSS feeds that update because of that post…even more…have categories of news with their own RSS feeds
6. Have social tag ability on that release/page

Six steps for easy SEO for PR pros that don’t have time for more than that.

]]> By: Mike Volpe http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-2#comment-1589 Mike Volpe Tue, 06 May 2008 04:37:17 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1589 @David Weiner Ahhh... the anchor text debate wages on!!!!! Your link (from 2006) indicates that Google is telling people they are going to reduce the importance of anchor text. This is different that that actually happening, or happening in a big enough way to make a difference. This link is to the "SEOMoz Ranking Factors Survey" from 2007 which surveys the top SEO minds in the world to determine the most important factors for SEO rankings. <a href="http://www.seomoz.org/article/search-ranking-factors" rel="nofollow">http://www.seomoz.org/article/search-ranking-factors</a> "Anchor Text of Inbound Link" ranked #2 by importance on the list of positive factors (botton left of the page from above link), meaning that all of the top SEO experts think it is an extremely important factor in determining rank. In fact, "anchor text of inbound link" was determined to be of "Exceptional Importance" and there was a "High Consensus" among the 37 experts surveyed. <a href="http://www.seomoz.org/article/search-ranking-factors#f35" rel="nofollow">http://www.seomoz.org/article/search-ranking-factors#f35</a> Also, all the news about Google Bombs (even more recent ones) indicate the strength of anchor text as well. <a href="http://blog.hubspot.com/blog/tabid/6307/bid/4029/The-Google-Bomb-aka-Googlebomb-is-Back-for-George-Bush-as-Who-is-a-Failure.aspx" rel="nofollow">http://blog.hubspot.com/blog/tabid/6307/bid/4029/The-Google-Bomb-aka-Googlebomb-is-Back-for-George-Bush-as-Who-is-a-Failure.aspx</a> Let me know next time you are in town and we can debate more over a beer. :) @David Weiner

Ahhh… the anchor text debate wages on!!!!!

Your link (from 2006) indicates that Google is telling people they are going to reduce the importance of anchor text. This is different that that actually happening, or happening in a big enough way to make a difference.

This link is to the “SEOMoz Ranking Factors Survey” from 2007 which surveys the top SEO minds in the world to determine the most important factors for SEO rankings.
http://www.seomoz.org/article/search-ranking-factors

“Anchor Text of Inbound Link” ranked #2 by importance on the list of positive factors (botton left of the page from above link), meaning that all of the top SEO experts think it is an extremely important factor in determining rank. In fact, “anchor text of inbound link” was determined to be of “Exceptional Importance” and there was a “High Consensus” among the 37 experts surveyed.
http://www.seomoz.org/article/search-ranking-factors#f35

Also, all the news about Google Bombs (even more recent ones) indicate the strength of anchor text as well.
http://blog.hubspot.com/blog/tabid/6307/bid/4029/The-Google-Bomb-aka-Googlebomb-is-Back-for-George-Bush-as-Who-is-a-Failure.aspx

Let me know next time you are in town and we can debate more over a beer. :)

]]> By: Fernanda Grimaldi http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-2#comment-1588 Fernanda Grimaldi Mon, 05 May 2008 13:59:37 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1588 Excellent material. Thanks for sharing it with us! Fernanda Excellent material. Thanks for sharing it with us!

Fernanda

]]> By: Stephanie McCulley http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-1#comment-1587 Stephanie McCulley Thu, 01 May 2008 17:36:46 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1587 Great post Todd! It was very helpful. I really like the points you made about putting the keywords in the subhead and repeating them in the first couple of paragraphs. It's definitely something to remember. Thanks! Great post Todd! It was very helpful. I really like the points you made about putting the keywords in the subhead and repeating them in the first couple of paragraphs. It’s definitely something to remember. Thanks!

]]> By: Kami Huyse http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-1#comment-1586 Kami Huyse Thu, 01 May 2008 03:36:07 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1586 I had some great results using several of these techniques with a press release I did for a client last year - getting some number one results for several weeks. Thanks for sharing this. I will bookmark it for a seminar that Lee Odden and I are doing in a few weeks for PRSA. Gotta love those delicious pages. Oh yes, that was another technique that you shared with the community at large. Thanks Todd. I had some great results using several of these techniques with a press release I did for a client last year – getting some number one results for several weeks. Thanks for sharing this. I will bookmark it for a seminar that Lee Odden and I are doing in a few weeks for PRSA. Gotta love those delicious pages. Oh yes, that was another technique that you shared with the community at large. Thanks Todd.

]]> By: David Weiner, PR Newswire http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-1#comment-1585 David Weiner, PR Newswire Wed, 30 Apr 2008 20:42:08 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1585 I agree with Mike. Every press release should be naturally SEO'd as far as language is concerned (and use the denisty tools BEFORE you send it to legal!!!). Go after the long tail, not the blockbuster words. Develop and implement the complete strategy with all of your assets across all of your departments (not just PR, Marketing, and Advertising ... why not HR and Sales?). Keyword density is important to optimization but putting too many keywords in a press release can backfire and render your press release as SPAM. The search engines are constantly evolving and the best constant approach is consistency of message including and across other mediums. Anchor text has 'depreciated' by search engines like Google for years ... this post is from 2006: <a href="http://www.seobook.com/archives/001783.shtml" rel="nofollow">http://www.seobook.com/archives/001783.shtml</a> Todd - I enjoyed working with you all on this ... see you soon! DW I agree with Mike. Every press release should be naturally SEO’d as far as language is concerned (and use the denisty tools BEFORE you send it to legal!!!). Go after the long tail, not the blockbuster words. Develop and implement the complete strategy with all of your assets across all of your departments (not just PR, Marketing, and Advertising … why not HR and Sales?).

Keyword density is important to optimization but putting too many keywords in a press release can backfire and render your press release as SPAM. The search engines are constantly evolving and the best constant approach is consistency of message including and across other mediums. Anchor text has ‘depreciated’ by search engines like Google for years … this post is from 2006:
http://www.seobook.com/archives/001783.shtml

Todd – I enjoyed working with you all on this … see you soon!

DW

]]> By: Tiffany Derville http://www.pr-squared.com/index.php/2008/04/guide_to_seofriendly_news_rele/comment-page-1#comment-1584 Tiffany Derville Wed, 30 Apr 2008 20:11:27 +0000 http://pr-squared.com/pr2wp/?p=505#comment-1584 Thank you, Todd. I'll share this with my class. Thank you, Todd. I’ll share this with my class.

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