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	<title>Comments on: Social Media &amp; Conference Planning: Supporting the Bloggers</title>
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	<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni</link>
	<description>Social Media and Public Relations Consulting � PR Squared</description>
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		<title>By: Jennifer Leggio</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1521</link>
		<dc:creator>Jennifer Leggio</dc:creator>
		<pubDate>Sun, 20 Apr 2008 06:38:35 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1521</guid>
		<description>Martin&#039;s right, we used Twitter at SOURCE Boston in March and the live Twitter feed was a big success. We were not only able to update people unable to attend the con but also drive content into other sessions as well. It was a huge success -- and through that we were also able to recruit a lot more security professionals on Twitter. Many of which we helped drive to the RSABloggers2008 feed when we launched that, as well.

I think that RSA Conference and SHIFT did a great job of determining which bloggers merited a press pass and such. We were less exclusive with the bloggers event itself because we&#039;re trying to forge a strong community as well as encourage some of the lesser-known or lesser-published bloggers to write more. We had about 110 bloggers attend, and the feedback has been fantastic. Jeanne Friedman over at RSA was a tremendous help in launching the event blog for us, and we also appreciate SHIFT&#039;s help in including the blog link and the Twitter feed link in the communications that went out to press. While I think we could&#039;ve done a better job with the Twitter feed, it was still a great information vehicle. We&#039;ll make it bigger next year. :)

Cheers.
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		<content:encoded><![CDATA[<p>Martin&#8217;s right, we used Twitter at SOURCE Boston in March and the live Twitter feed was a big success. We were not only able to update people unable to attend the con but also drive content into other sessions as well. It was a huge success &#8212; and through that we were also able to recruit a lot more security professionals on Twitter. Many of which we helped drive to the RSABloggers2008 feed when we launched that, as well.</p>
<p>I think that RSA Conference and SHIFT did a great job of determining which bloggers merited a press pass and such. We were less exclusive with the bloggers event itself because we&#8217;re trying to forge a strong community as well as encourage some of the lesser-known or lesser-published bloggers to write more. We had about 110 bloggers attend, and the feedback has been fantastic. Jeanne Friedman over at RSA was a tremendous help in launching the event blog for us, and we also appreciate SHIFT&#8217;s help in including the blog link and the Twitter feed link in the communications that went out to press. While I think we could&#8217;ve done a better job with the Twitter feed, it was still a great information vehicle. We&#8217;ll make it bigger next year. <img src='http://www.pr-squared.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Cheers.</p>
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		<title>By: trendinista</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1520</link>
		<dc:creator>trendinista</dc:creator>
		<pubDate>Wed, 16 Apr 2008 21:43:30 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1520</guid>
		<description>I&#039;ve noticed a spike in PR agency interest. I was also invited to several shows at NY Fashion Week this year (which came as a total shock!) I even had a three page article about my fashion photo essays recently published. And I&#039;m just a lowly blogger following style trends.  Imagine that.
</description>
		<content:encoded><![CDATA[<p>I&#8217;ve noticed a spike in PR agency interest. I was also invited to several shows at NY Fashion Week this year (which came as a total shock!) I even had a three page article about my fashion photo essays recently published. And I&#8217;m just a lowly blogger following style trends.  Imagine that.</p>
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		<title>By: ahg3</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1519</link>
		<dc:creator>ahg3</dc:creator>
		<pubDate>Wed, 16 Apr 2008 18:36:01 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1519</guid>
		<description>Todd,

Thanks!

ahg3
</description>
		<content:encoded><![CDATA[<p>Todd,</p>
<p>Thanks!</p>
<p>ahg3</p>
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		<title>By: Todd Defren</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-3173</link>
		<dc:creator>Todd Defren</dc:creator>
		<pubDate>Wed, 16 Apr 2008 17:37:40 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-3173</guid>
		<description>So, first off, consider me SPANKED for not knowing that other conferences had had official twitter accounts!

@ahg3 - I asked our RSAC team about how they promoted the twitterfeed.  Here was their reply:

&quot;Since the addition of Twitter was an 11th hour project, we included information about the twitterfeed in the final two press newsletters that we sent out to pre-registered attendees, encouraging them to follow the @rsaconference handle.  Here is how we promoted it:

Join the Conversation – Twitter at the Conference

Interact with us – and with one another – on Twitter at this year’s Conference!  Go to &lt;a href=&quot;https://twitter.com/rsaconference&quot; rel=&quot;nofollow&quot;&gt;https://twitter.com/rsaconference&lt;/a&gt; to stay in the know on Conference happenings – whether to report an Alan Turing sighting or to share information on who is behind the recent breach at the Massachusetts-based Hannaford Bros. stores.  And if you do plan on Tweeting, be sure to use #RSAConference in your tweets to feed into the RSA Conference Tweme.&quot;

As noted, we could have done MORE.  Next year!

@Martin - Thx for stopping by; your dedication to cultivating this community is laudable!

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		<content:encoded><![CDATA[<p>So, first off, consider me SPANKED for not knowing that other conferences had had official twitter accounts!</p>
<p>@ahg3 &#8211; I asked our RSAC team about how they promoted the twitterfeed.  Here was their reply:</p>
<p>&#8220;Since the addition of Twitter was an 11th hour project, we included information about the twitterfeed in the final two press newsletters that we sent out to pre-registered attendees, encouraging them to follow the @rsaconference handle.  Here is how we promoted it:</p>
<p>Join the Conversation – Twitter at the Conference</p>
<p>Interact with us – and with one another – on Twitter at this year’s Conference!  Go to <a href="https://twitter.com/rsaconference" rel="nofollow">https://twitter.com/rsaconference</a> to stay in the know on Conference happenings – whether to report an Alan Turing sighting or to share information on who is behind the recent breach at the Massachusetts-based Hannaford Bros. stores.  And if you do plan on Tweeting, be sure to use #RSAConference in your tweets to feed into the RSA Conference Tweme.&#8221;</p>
<p>As noted, we could have done MORE.  Next year!</p>
<p>@Martin &#8211; Thx for stopping by; your dedication to cultivating this community is laudable!</p>
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		<title>By: David Wescott</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1518</link>
		<dc:creator>David Wescott</dc:creator>
		<pubDate>Wed, 16 Apr 2008 16:43:44 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1518</guid>
		<description>I think the World Economic Forum at Davos had a twitter feed set up but I don&#039;t think they used it much.  The UGA feed was very helpful.

Still it&#039;s a useful tool for announcements and quick feedback, and it sounds like you did a great job.

As you know, we&#039;re using @Campaign2008 to generate discussions about the US presidential elections, including the debates, conventions and primaries.   As we experiment more with the tool and get a better feel for its applications, we learn a great deal.
</description>
		<content:encoded><![CDATA[<p>I think the World Economic Forum at Davos had a twitter feed set up but I don&#8217;t think they used it much.  The UGA feed was very helpful.</p>
<p>Still it&#8217;s a useful tool for announcements and quick feedback, and it sounds like you did a great job.</p>
<p>As you know, we&#8217;re using @Campaign2008 to generate discussions about the US presidential elections, including the debates, conventions and primaries.   As we experiment more with the tool and get a better feel for its applications, we learn a great deal.</p>
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		<title>By: Martin McKeay</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1517</link>
		<dc:creator>Martin McKeay</dc:creator>
		<pubDate>Wed, 16 Apr 2008 16:14:53 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1517</guid>
		<description>Todd,

As one of the first bloggers to get a press pass and one of the organizers of the Security Bloggers Meetup, I want to say thanks for your support of our little community.  Actually, given that we had well over 100 people attend the Security Bloggers Meetup party, it&#039;s not such a little community any more.  The 2007 Meetup had about 40 people in attendance, so we&#039;re definitely growing.

Jennifer Leggio (aka Mediaphyter) was responsible for a large part of the success of our party and deserves as many kudos as I can give her.  She also ran the twitter feed for another security event earlier this year, SOURCE Boston.  That doesn&#039;t make it the earliest use of twitter at a security conference, but it does pre-date RSA.

I don&#039;t know of many industries that have spawned as many bloggers and embraced bloggers as whole heartedly as security.  I guess we&#039;re just starved for information and blogging is a great way to disseminate and collect that information.  I can only hope this trend continues.

We&#039;re already starting to talk about next year&#039;s meetup.  Given the growth we&#039;ve had over the last two years we&#039;re going to have to find a bigger venue and more sponsors.  But the main thrust will continue to be creating an opportunity for security bloggers to meet face to face, to create a true community.

Martin
</description>
		<content:encoded><![CDATA[<p>Todd,</p>
<p>As one of the first bloggers to get a press pass and one of the organizers of the Security Bloggers Meetup, I want to say thanks for your support of our little community.  Actually, given that we had well over 100 people attend the Security Bloggers Meetup party, it&#8217;s not such a little community any more.  The 2007 Meetup had about 40 people in attendance, so we&#8217;re definitely growing.</p>
<p>Jennifer Leggio (aka Mediaphyter) was responsible for a large part of the success of our party and deserves as many kudos as I can give her.  She also ran the twitter feed for another security event earlier this year, SOURCE Boston.  That doesn&#8217;t make it the earliest use of twitter at a security conference, but it does pre-date RSA.</p>
<p>I don&#8217;t know of many industries that have spawned as many bloggers and embraced bloggers as whole heartedly as security.  I guess we&#8217;re just starved for information and blogging is a great way to disseminate and collect that information.  I can only hope this trend continues.</p>
<p>We&#8217;re already starting to talk about next year&#8217;s meetup.  Given the growth we&#8217;ve had over the last two years we&#8217;re going to have to find a bigger venue and more sponsors.  But the main thrust will continue to be creating an opportunity for security bloggers to meet face to face, to create a true community.</p>
<p>Martin</p>
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		<title>By: ahg3</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1516</link>
		<dc:creator>ahg3</dc:creator>
		<pubDate>Wed, 16 Apr 2008 15:46:04 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1516</guid>
		<description>Todd,
What methods did you use to promote the twitterfeed to potential followers? Did you actually go out of band to physical cards, signage?
ahg3
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		<content:encoded><![CDATA[<p>Todd,<br />
What methods did you use to promote the twitterfeed to potential followers? Did you actually go out of band to physical cards, signage?<br />
ahg3</p>
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		<title>By: Karen</title>
		<link>http://www.pr-squared.com/index.php/2008/04/social_media_conference_planni/comment-page-1#comment-1515</link>
		<dc:creator>Karen</dc:creator>
		<pubDate>Wed, 16 Apr 2008 15:06:05 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=500#comment-1515</guid>
		<description>Nope, not the first. Dr. Kaye Sweetser&#039;s class maintained an official Twitter feed at UGA Connect last year -- &lt;a href=&quot;http://twitter.com/UGAconnect&quot; rel=&quot;nofollow&quot;&gt;http://twitter.com/UGAconnect&lt;/a&gt; -- and we&#039;ll be doing it again in September.
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		<content:encoded><![CDATA[<p>Nope, not the first. Dr. Kaye Sweetser&#8217;s class maintained an official Twitter feed at UGA Connect last year &#8212; <a href="http://twitter.com/UGAconnect" rel="nofollow">http://twitter.com/UGAconnect</a> &#8212; and we&#8217;ll be doing it again in September.</p>
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