Comments on: Start Small to Think Big?

By: maggiefox

maggiefox — Tue, 29 Apr 2008 15:59:16 +0000

Hey Todd – I really enjoyed our discussion as well, and as I have pointed out elsewhere, I think the fact that we were able to agree to disagree on many points demonstrates the growing maturity of the work around the SMPRs. Nothing more boring than a bunch of social media types in violent agreement

And Phil’s right – Net Neutrality is more important than social media press releases. Why is it that most attendees disagreed, voting with their feet? I think it has to do with the way in which this story is communicated and the fact that the audience at NewComm was likely looking for tangible, relevant and executable ideas they could bring back to their boss, demonstrating the value of the two grand she spent to send them there.

Just my $.02 – great to meet you F2F!

By: Todd Defren

Todd Defren — Tue, 29 Apr 2008 14:28:20 +0000

Heya Phil – I’ve thought some more about this issue. You know I don’t disagree with you so take this for what it’s worth…

The primary audience at NewComm was marketers. My guess is that many marketers see issues like Net Neutrality as something that will be figured-out by Engineers and CEOs and Politicians.

In broad terms, within corporations, Marketing *follows* on the heels of engineering and bizdev and legal.

So, yes, issues like Net Neutrality and the Globalized Web ARE WAY MORE IMPT than how-to format a news release. But my guess is that the folks at NewComm feel that they will have little impact on such issues; they’ll simply have to REACT to those issues once resolved by Engineers, CEOs and Politicians.

By: Phil Gomes

Phil Gomes — Tue, 29 Apr 2008 13:42:21 +0000

> I think that for many of the NewComm
> attendees, “Social Media” is, by
> itself, a Big Picture issue. Although
> to the PRESENTERS at the Forum, Social
> Media is still exciting – but somewhat
> “old hat” – to the ATTENDEES it’s still
> all too scary, new, and just plain weird.

As an educator, I’d like to think I know a bit more than most how to bring folks from point-A to point-B.

My issue isn’t so much about experts-vs-newbies. It’s about the shocking disparity attendance-wise between those presentations — given their relative importance — in a group of 250 people.

By: RichardatDELL

RichardatDELL — Mon, 28 Apr 2008 22:12:49 +0000

Hi Todd

thought it was great to meet you too…enjoyed your chat with Maggie about social media release as well as our discussions generally. Always great to take the online offline and make it more real.

By: shel israel

shel israel — Mon, 28 Apr 2008 21:02:39 +0000

It seems to me that attendees can prefer whatever it is they prefer and we who advise SNCR should listen to our customers. I may prefer to talk about global issues but that doesn’t matter if people prefer not to listen.

By: Warren Sukernek

Warren Sukernek — Mon, 28 Apr 2008 19:35:08 +0000

Todd,

Great to meet you at SNCR. As mentioned, it was great to get all of the “big social media thinkers” in one room. Lots of great content, but not enough time to fit it all in. Those choices are what makes for a great conference.

By: Chris Brogan...

Chris Brogan... — Mon, 28 Apr 2008 18:46:14 +0000

Meeting you was certainly a highlight, and I’m happy for our conversations on and off camera. Thanks for your participation, and I look forward to hanging out with you more in the near future.