You write a blog post. You tweet about it. It gets posted to your FriendFeed profile. You share it via Facebook. You save it to del.icio.us.
Your friends, followers and colleagues comment on the blog.
Or, they comment directly via your FriendFeed profile. Or they comment on your Facebook post.
Or they save the post to their own del.icio.us account and add a comment there.
Yes, you’re highly connected with your audience. Yes, it’s cool that each of your readers can view and respond in the social media outlet of their choice.
But as a result, the conversation is broken. It’s not threaded. It’s discontinuous: lacking sequence and coherence.
Is this a problem? I dunno. But I do think it’s problem for the “ideal” of social media: in a fractured commentsphere, individual voices can be too easily discounted or simply lost.
(Further, the need to spread out far & wide to find and respond to these farflung voices leads to the ever-looming Attention Crash!)
It gets worse when you consider that there are Social Media Monitoring vendors like Radian6, Buzzmetrics, etc. who may judge a bloggers’ level of importance & engagement by evaluating the comment threads that follow each post. If those comment streams are happening in Twitter, Facebook, FriendFeed, etc., I doubt it’s being captured and evaluated by the measurement gurus – thus undervaluing many bloggers’ influence (and certainly discounting their level of “engagement”).
I don’t have an answer; it’s for greater minds than mine. Do you have the answer? Maybe Dave Winer has the answer?
Posted on: April 10, 2008 at 9:22 pm By Todd Defren