Comments on: Five Thoughts on The Future of Public Relations http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of Social Media and Public Relations Consulting � PR Squared Tue, 16 Mar 2010 12:58:13 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: CharlseyA (Charlsey Anthony) http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-2#comment-14999 CharlseyA (Charlsey Anthony) Thu, 20 Aug 2009 21:59:51 +0000 http://pr-squared.com/pr2wp/?p=509#comment-14999 <strong>Twitter Comment</strong> <a href="http://twitter.com/CharlseyA" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="CharlseyA (Charlsey Anthony)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="CharlseyA (Charlsey Anthony)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/CharlseyA"> </div> </a> Great article on the future of PR! [link to post]<br /><br /> - <a href="http://chatcatcher.com" target="_blank" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Great article on the future of PR! [link to post]

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]]> By: TheDevonGroup (Devon Group) http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-2#comment-14352 TheDevonGroup (Devon Group) Thu, 13 Aug 2009 13:30:36 +0000 http://pr-squared.com/pr2wp/?p=509#comment-14352 <strong>Twitter Comment</strong> <a href="http://twitter.com/TheDevonGroup" title="Twitter Comment" rel="nofollow"> <div class="ccimg1" title="TheDevonGroup (Devon Group)" style="float:left;margin-right:10px;padding:0;width:60px;height:60px;"> <img name="cc_image" title="TheDevonGroup (Devon Group)" style="float:left;margin-right:10px;padding:0;width:50px;height:50px;" src="http://purl.org/net/spiurl/TheDevonGroup"> </div> </a> Five Thoughts on the Future of Public Relations from PRSquared - [link to post]<br /><br /> - <a href="http://chatcatcher.com" rel="nofollow">Posted using Chat Catcher</a> Twitter Comment


Five Thoughts on the Future of Public Relations from PRSquared – [link to post]

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]]> By: Sherrilynne Starkie http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-2#comment-1627 Sherrilynne Starkie Sat, 10 May 2008 12:32:24 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1627 This post made Jo's PR top 5 <a href="http://strivepr.com/wordpress/2008/05/09/may-9th-jos-pr-top-five/" rel="nofollow">http://strivepr.com/wordpress/2008/05/09/may-9th-jos-pr-top-five/</a> This post made Jo’s PR top 5 http://strivepr.com/wordpress/2008/05/09/may-9th-jos-pr-top-five/

]]> By: Cortland Coleman http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-2#comment-1626 Cortland Coleman Fri, 09 May 2008 20:01:52 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1626 Todd, Excellent post. Very insightful and provocative. A couple thoughts in response... Many agencies and corporations are scared of the personal branding happening at the employee level. Perhaps tech-focused firms are better at this than others, but in my experience, most managers are more afraid of than excited about employees' personal blogs. They see it as a potential liability instead of a huge asset. Probably just a matter of perspective, I hope. Clients do indeed expect mistake-free work. This was never possible, just easier to hide previously. Potential and actual clients must hear up-front that pitfalls exist, account execs are human and mistakes will be made. Of course, I've never heard that nor said that in a pitch. Specialization and niche-development are the future and the near-present. Being a generalist doesn't cut it anymore because there are too many specialists working their butts off to know more, go faster and out-hustle their generalists competitors, and with their narrow, laser-like focus, they will probably succeed. Small is the new big, right? Todd,

Excellent post. Very insightful and provocative. A couple thoughts in response…

Many agencies and corporations are scared of the personal branding happening at the employee level. Perhaps tech-focused firms are better at this than others, but in my experience, most managers are more afraid of than excited about employees’ personal blogs. They see it as a potential liability instead of a huge asset. Probably just a matter of perspective, I hope.

Clients do indeed expect mistake-free work. This was never possible, just easier to hide previously. Potential and actual clients must hear up-front that pitfalls exist, account execs are human and mistakes will be made. Of course, I’ve never heard that nor said that in a pitch.

Specialization and niche-development are the future and the near-present. Being a generalist doesn’t cut it anymore because there are too many specialists working their butts off to know more, go faster and out-hustle their generalists competitors, and with their narrow, laser-like focus, they will probably succeed. Small is the new big, right?

]]> By: Wendy Marx http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-2#comment-1625 Wendy Marx Fri, 09 May 2008 17:00:19 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1625 Very interesting, thoughtful post. Love to hear more about your personal branding ideas and how you see agencies coming out from the shadows. Very interesting, thoughtful post. Love to hear more about your personal branding ideas and how you see agencies coming out from the shadows.

]]> By: Gerry McCusker http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-2#comment-1624 Gerry McCusker Fri, 09 May 2008 08:43:05 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1624 Good post T, and interesting insight from Dee Rambeau; it's taken trad PR agencies an age to move away from a client offering that's only just maturing in its acceptance (and full rev gen potential) - isnt that why it'll take another 10 for clients and dinosaur practitioners to 'gettit'? Gerry Good post T, and interesting insight from Dee Rambeau; it’s taken trad PR agencies an age to move away from a client offering that’s only just maturing in its acceptance (and full rev gen potential) – isnt that why it’ll take another 10 for clients and dinosaur practitioners to ‘gettit’? Gerry

]]> By: Todd Defren http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-1#comment-1623 Todd Defren Thu, 08 May 2008 22:43:38 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1623 Thanks, all, for the great and insightful comments (and compliments). And @Chris, yes, Measurement is a biggie. Woulda been #6. ;) Thanks, all, for the great and insightful comments (and compliments). And @Chris, yes, Measurement is a biggie. Woulda been #6. ;)

]]> By: Chris Lower http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-1#comment-1622 Chris Lower Thu, 08 May 2008 22:18:53 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1622 The greatest impact Social Media will have on PR is that it is the lion that will cull the slow gazelles for not only the PR Industry, but Media outlets as well. We're already seeing the demise of print publications, the pinkslipping of media employees, forcing us to be nimble and quick to respond to the changing landscapes. The firms that can't make this change will also be the Dinosaurs in this Social Media La Brea tarpit. I think an important point that is missed in this is that Public Relations will have to be able to survive the scrutiny of being tracked for ROI. No longer is the clipping book a viable evidentiary example of your firm's work. Analytics and reporting will become a true measurement for PR that has some of my peers cringing. I'm excited to be part of this rollercoaster ride and look forward to the next great communication tool coming down the pike. -Chris Sterling Cross Communications Traditional Storytelling Integrating Today's Technology www.sterlingcrossgroup.com The greatest impact Social Media will have on PR is that it is the lion that will cull the slow gazelles for not only the PR Industry, but Media outlets as well.

We’re already seeing the demise of print publications, the pinkslipping of media employees, forcing us to be nimble and quick to respond to the changing landscapes. The firms that can’t make this change will also be the Dinosaurs in this Social Media La Brea tarpit.

I think an important point that is missed in this is that Public Relations will have to be able to survive the scrutiny of being tracked for ROI. No longer is the clipping book a viable evidentiary example of your firm’s work. Analytics and reporting will become a true measurement for PR that has some of my peers cringing.

I’m excited to be part of this rollercoaster ride and look forward to the next great communication tool coming down the pike.

-Chris
Sterling Cross Communications
Traditional Storytelling Integrating Today’s Technology
http://www.sterlingcrossgroup.com

]]> By: Marie Rotter http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-1#comment-1621 Marie Rotter Thu, 08 May 2008 16:42:07 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1621 Great post! I especially like the "interactive" message. I started blogging about PR a few weeks ago specifically because of the reasons you posted here. I think a lot of agencies still see the web as a marketing function and they've got a lot of growing up to do if they're going to stay relevant in the changing economy. You're one of the few that gets it. Thanks for the insight. Great post! I especially like the “interactive” message. I started blogging about PR a few weeks ago specifically because of the reasons you posted here. I think a lot of agencies still see the web as a marketing function and they’ve got a lot of growing up to do if they’re going to stay relevant in the changing economy. You’re one of the few that gets it. Thanks for the insight.

]]> By: Mike Chapman http://www.pr-squared.com/index.php/2008/05/five_thoughts_on_the_future_of/comment-page-1#comment-1620 Mike Chapman Thu, 08 May 2008 14:37:52 +0000 http://pr-squared.com/pr2wp/?p=509#comment-1620 Interesting that added technology is actually forcing the humanization of the industry. Being honest, allowing for mistakes, admitting being on a learning curve, putting emphasis on the individual; what interesting concepts. You're on the right track. The audiences are moving even if some PR folks aren't...yet. Since the money follows the audience, smart communications professionals will too. Really smart ones like you already are. I really enjoy your observations. Interesting that added technology is actually forcing the humanization of the industry. Being honest, allowing for mistakes, admitting being on a learning curve, putting emphasis on the individual; what interesting concepts. You’re on the right track. The audiences are moving even if some PR folks aren’t…yet. Since the money follows the audience, smart communications professionals will too. Really smart ones like you already are.

I really enjoy your observations.

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