Comments on: “Untargeting” http://www.pr-squared.com/index.php/2008/05/untargeting Social Media and Public Relations Consulting � PR Squared Wed, 10 Mar 2010 21:01:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Stephanie McCulley http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1721 Stephanie McCulley Thu, 29 May 2008 19:42:15 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1721 Great post. I think this is exactly what I was looking for in the recent blog that you responded to. I appreciate the feedback. However, logistically, how is it possible to gain a personal relationship with hundreds of bloggers? I understand the theory and the importance of this relationship, but how is this physically possible when also launching the types of campaigns you talked about in you Million Dollar blog post? Great post.
I think this is exactly what I was looking for in the recent blog that you responded to. I appreciate the feedback.
However, logistically, how is it possible to gain a personal relationship with hundreds of bloggers?
I understand the theory and the importance of this relationship, but how is this physically possible when also launching the types of campaigns you talked about in you Million Dollar blog post?

]]> By: Hannah http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1720 Hannah Thu, 29 May 2008 05:08:08 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1720 My public relations class recently had the opportunity to sit down with a couple of reporters from two of Portland's alternative weeklies. It was interesting to hear what motivates them to write a story, and what the best way is to communicate with them. Interestingly enough, neither of them are on twitter. For reporters who are involved online, I agree that social media can be great way to gain insight. However, I worry that sometimes reading a twitter stream or using a facebook message might be crossing a personal boundary and alienate reporters. How do we get to know someone, but avoid crossing that line? My public relations class recently had the opportunity to sit down with a couple of reporters from two of Portland’s alternative weeklies. It was interesting to hear what motivates them to write a story, and what the best way is to communicate with them. Interestingly enough, neither of them are on twitter.

For reporters who are involved online, I agree that social media can be great way to gain insight. However, I worry that sometimes reading a twitter stream or using a facebook message might be crossing a personal boundary and alienate reporters. How do we get to know someone, but avoid crossing that line?

]]> By: laurent http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1719 laurent Wed, 28 May 2008 03:42:16 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1719 @ xavier - I agree with the fact that such a model means you have to be in contact with 100s of bloggers/social network groups...but 'you' is the important word I think in your sentence. It doesn't mean the account executive..the model has to change..may be it's in cooperation with the client and its workforce. Kind of like an HR /quality department doesn't manage the company's people but provide support/guideline/direction. @ xavier – I agree with the fact that such a model means you have to be in contact with 100s of bloggers/social network groups…but ‘you’ is the important word I think in your sentence. It doesn’t mean the account executive..the model has to change..may be it’s in cooperation with the client and its workforce. Kind of like an HR /quality department doesn’t manage the company’s people but provide support/guideline/direction.

]]> By: xavierv http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1718 xavierv Wed, 28 May 2008 00:45:43 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1718 I see, so what are you going to change inside your agency's infrastructure to make this happen? I'm asking because it's hard to disagree with what you say, but I don't see how you can be so close to an individual (blogger) when you have to be in close contact with hundreds of them, which is the case for your account executives. Psycho-socially speaking, i don't think it's feasible. Advertisers know that we are all driven by the need to get sex, get food, and feel secure. And they rarely go beyond that, because once you try to know more about each and every individual, you find yourself facing the Abyss of human infinity. At least that's what I think :) I see, so what are you going to change inside your agency’s infrastructure to make this happen?
I’m asking because it’s hard to disagree with what you say, but I don’t see how you can be so close to an individual (blogger) when you have to be in close contact with hundreds of them, which is the case for your account executives.

Psycho-socially speaking, i don’t think it’s feasible. Advertisers know that we are all driven by the need to get sex, get food, and feel secure. And they rarely go beyond that, because once you try to know more about each and every individual, you find yourself facing the Abyss of human infinity.

At least that’s what I think :)

]]> By: Brian Block http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1717 Brian Block Tue, 27 May 2008 22:22:45 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1717 This may be unpopular, but the blanket email approach does have its place sometimes. Some of our clients have truly amazing stories to offer rather than something salesy. Unfortunately, we don't have time to establish a relationship with someone. We'd love to, because that means a better understanding/relationship with the client may come through in the final product. However, sometimes we just need to get the news out there ASAP and connect on the follow up. Maybe, and sadly, not everything requires the special touch. Hopefully, one day, that can change. This may be unpopular, but the blanket email approach does have its place sometimes. Some of our clients have truly amazing stories to offer rather than something salesy.

Unfortunately, we don’t have time to establish a relationship with someone. We’d love to, because that means a better understanding/relationship with the client may come through in the final product. However, sometimes we just need to get the news out there ASAP and connect on the follow up. Maybe, and sadly, not everything requires the special touch. Hopefully, one day, that can change.

]]> By: laurent http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1716 laurent Tue, 27 May 2008 20:06:05 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1716 Are you saying that it's not about targeting anymore (in the sense of finding the when/where in the media) but it's about relationship building (Who they are, why they like/dislike)...it's a big shift, especially because social media is much more fragmented/niche than other media. Are you saying that it’s not about targeting anymore (in the sense of finding the when/where in the media) but it’s about relationship building (Who they are, why they like/dislike)…it’s a big shift, especially because social media is much more fragmented/niche than other media.

]]> By: Marc Hausman http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1715 Marc Hausman Tue, 27 May 2008 19:51:07 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1715 Great post, Todd. Social media gives PR professionals news ways to engage journalist and analyst contacts with the goal of building a mutually beneficial relationship. Of course, it still requires an investment of time and an understanding of the market. Great post, Todd.

Social media gives PR professionals news ways to engage journalist and analyst contacts with the goal of building a mutually beneficial relationship. Of course, it still requires an investment of time and an understanding of the market.

]]> By: Todd Defren http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1714 Todd Defren Tue, 27 May 2008 18:22:16 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1714 @xavierv - My point is that we need to think LESS about targeting - i.e., the media/bloggers are not BULLSEYES but people, and we'll more likely "score" when we understand their motivations vs. simply knowing their email address and phone #. @xavierv – My point is that we need to think LESS about targeting – i.e., the media/bloggers are not BULLSEYES but people, and we’ll more likely “score” when we understand their motivations vs. simply knowing their email address and phone #.

]]> By: John Carson http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1713 John Carson Tue, 27 May 2008 17:32:12 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1713 Nice post, Todd. I like to call this "Web Who.0" and started to try and wrap my head around it just over a year ago. You can see my blog post below, on why Web 2.0 has always been about the users rather than what's going on. <a href="http://makejohnnycash.blogspot.com/2006/12/web-who0.html" rel="nofollow">http://makejohnnycash.blogspot.com/2006/12/web-who0.html</a> Thanks, John. Nice post, Todd. I like to call this “Web Who.0″ and started to try and wrap my head around it just over a year ago.

You can see my blog post below, on why Web 2.0 has always been about the users rather than what’s going on.

http://makejohnnycash.blogspot.com/2006/12/web-who0.html

Thanks,
John.

]]> By: xavierv http://www.pr-squared.com/index.php/2008/05/untargeting/comment-page-1#comment-1712 xavierv Tue, 27 May 2008 16:43:36 +0000 http://pr-squared.com/pr2wp/?p=514#comment-1712 And so... What do you call untargeting? And so…

What do you call untargeting?

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