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	<title>Comments on: &#8220;Atomize&#8221; Your Content: Share in Small Bits</title>
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	<description>Social Media and Public Relations Consulting � PR Squared</description>
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		<title>By: wiselywoven (J Fowler)</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-3481</link>
		<dc:creator>wiselywoven (J Fowler)</dc:creator>
		<pubDate>Mon, 02 Mar 2009 15:58:49 +0000</pubDate>
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“Atomize” Your Content: Share in Small Bits - [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
<a href="http://twitter.com/wiselywoven" title="Twitter Comment" rel="nofollow"></p>
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<p></a><br />
“Atomize” Your Content: Share in Small Bits &#8211; [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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		<title>By: socialmediarivr (Social Media River)</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-3480</link>
		<dc:creator>socialmediarivr (Social Media River)</dc:creator>
		<pubDate>Mon, 02 Mar 2009 15:56:24 +0000</pubDate>
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RT: @wiselywoven: “Atomize” Your Content: Share in Small Bits - [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
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<p></a><br />
RT: @wiselywoven: “Atomize” Your Content: Share in Small Bits &#8211; [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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		<title>By: Josh Larson</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-1833</link>
		<dc:creator>Josh Larson</dc:creator>
		<pubDate>Fri, 24 Oct 2008 20:02:33 +0000</pubDate>
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		<description>Todd,

A terrific post on the subject of atomization of content.  I linked to your post in the NewsGator widget blog as we are embarking on a atomization/reverse syndication widget strategy.

Best,

Josh
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		<content:encoded><![CDATA[<p>Todd,</p>
<p>A terrific post on the subject of atomization of content.  I linked to your post in the NewsGator widget blog as we are embarking on a atomization/reverse syndication widget strategy.</p>
<p>Best,</p>
<p>Josh</p>
]]></content:encoded>
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		<title>By: ve kredi</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-1832</link>
		<dc:creator>ve kredi</dc:creator>
		<pubDate>Sun, 27 Jul 2008 09:46:02 +0000</pubDate>
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		<description>Personally I think PDF was a easy printing format not too much readable on screen. Second fact users finds easy to upload a PDF inspite of submit posts.

So we must teach users to prefer post messages. I think something working automatic PDF to post will solve problem.

PHP has some function for reverse operation but i don&#039;t know PDF to PHP convertor.
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		<content:encoded><![CDATA[<p>Personally I think PDF was a easy printing format not too much readable on screen. Second fact users finds easy to upload a PDF inspite of submit posts.</p>
<p>So we must teach users to prefer post messages. I think something working automatic PDF to post will solve problem.</p>
<p>PHP has some function for reverse operation but i don&#8217;t know PDF to PHP convertor.</p>
]]></content:encoded>
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		<title>By: Ike</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-1831</link>
		<dc:creator>Ike</dc:creator>
		<pubDate>Mon, 23 Jun 2008 17:38:50 +0000</pubDate>
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		<description>Todd, isn&#039;t this reminiscent of the Media Snacker mentality?

&lt;a href=&quot;http://occamsrazr.com/2007/10/30/occams-hors-d-oeuvres/&quot; rel=&quot;nofollow&quot;&gt;http://occamsrazr.com/2007/10/30/occams-hors-d-oeuvres/&lt;/a&gt;
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		<content:encoded><![CDATA[<p>Todd, isn&#8217;t this reminiscent of the Media Snacker mentality?</p>
<p><a href="http://occamsrazr.com/2007/10/30/occams-hors-d-oeuvres/" rel="nofollow">http://occamsrazr.com/2007/10/30/occams-hors-d-oeuvres/</a></p>
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		<title>By: Kelli Matthews</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-1830</link>
		<dc:creator>Kelli Matthews</dc:creator>
		<pubDate>Thu, 19 Jun 2008 04:28:10 +0000</pubDate>
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		<description>I was at a conference last week and a large healthcare organization talked about sharing info by putting all their print documents online as PDFs, &quot;so as to retain the integrity of the design&quot; (it was a designer talking). I wasn&#039;t in a position at that point to offer any alternate, but shook my head a little and thought about just this idea of atomization.

Thinking about any user of the info - What if the consumer doesn&#039;t want the whole document? They don&#039;t care if the design retains its look - make it usable. Let them &quot;pull&quot; what I want, rather than pushing the info out?

Great post, Todd. Thanks!


</description>
		<content:encoded><![CDATA[<p>I was at a conference last week and a large healthcare organization talked about sharing info by putting all their print documents online as PDFs, &#8220;so as to retain the integrity of the design&#8221; (it was a designer talking). I wasn&#8217;t in a position at that point to offer any alternate, but shook my head a little and thought about just this idea of atomization.</p>
<p>Thinking about any user of the info &#8211; What if the consumer doesn&#8217;t want the whole document? They don&#8217;t care if the design retains its look &#8211; make it usable. Let them &#8220;pull&#8221; what I want, rather than pushing the info out?</p>
<p>Great post, Todd. Thanks!</p>
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		<title>By: Eric Eggertson</title>
		<link>http://www.pr-squared.com/index.php/2008/06/atomize_your_content_share_in/comment-page-1#comment-1829</link>
		<dc:creator>Eric Eggertson</dc:creator>
		<pubDate>Wed, 18 Jun 2008 16:46:15 +0000</pubDate>
		<guid isPermaLink="false">http://pr-squared.com/pr2wp/?p=527#comment-1829</guid>
		<description>Todd:

Great tip/strategy.

You see this all the time.  Companies/people that take nuggets of content and serve them up in a series reach a much wider audience and have more impact than those that force you to swallow the whole shebang in one big package.

When I was growing up, singles on radio were what brought musicians to my attention. The albums and concerts were what solidified the relationship.
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		<content:encoded><![CDATA[<p>Todd:</p>
<p>Great tip/strategy.</p>
<p>You see this all the time.  Companies/people that take nuggets of content and serve them up in a series reach a much wider audience and have more impact than those that force you to swallow the whole shebang in one big package.</p>
<p>When I was growing up, singles on radio were what brought musicians to my attention. The albums and concerts were what solidified the relationship.</p>
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