Comments on: How Social Media will Change Marketing

By: Media Bullseye

Media Bullseye — Tue, 22 Jul 2008 21:11:45 +0000

You Don’t Own Me (and Other PR Blog Jots)

Todd Defren examines the latest debate about who “owns” social media. He notes that while any one in the company can contribute in the social media space, there will likely be unforsee complications that could be helped by a little PR. Also: a good Pod…

By: vignesh

vignesh — Thu, 10 Jul 2008 14:30:32 +0000

By the way we cannot know about the future but present… i think Social Media is really changing the marketing strategy.

By: Jeff Webster

Jeff Webster — Fri, 27 Jun 2008 13:23:37 +0000

Very insightful as always Todd. I just had an eight hour planning session with a client yesterday and our conversation followed the path you’ve articulated, particularly humanization and customization becoming very important. The real issue becomes how quickly a business can adapt their business operation to function in this manner. While my client was nodding in agreement, I could see the “how are we going to pull this off” thoughts running in the back of their minds.

By: Eric Holter

Eric Holter — Tue, 24 Jun 2008 14:51:12 +0000

Thanks for the refreshing post Todd. I always appreciate writers that can speak glowingly about the positive changes happening in marketing and PR yet not go over the edge of declaring the “death” of something.

By: Lally

Lally — Tue, 24 Jun 2008 00:38:50 +0000

I love the “control” objection.

Not really. I’m just saying that.

Socially interactive media haven’t just shifted control of the narrative, the message, the brand: They have shattered the illusion of control.

Building a brand is like raising a child (though a tiny bit less stressful). You nurture it, you inform it, and you send it out into the world where lots of things — good and bad — can happen to it.

By: Liz

Liz — Mon, 23 Jun 2008 22:42:58 +0000

I can not predict the future (if I could my investment portfolio would be worth more), I just wanted to thank you for this column, both for your thoughts and words as well as all of the links you provide to other articles that I somehow seemed to have missed. Consider me a new subscriber.