Comments on: Introducing the TwitRelease

By: Katherine

Katherine — Fri, 06 Jun 2008 16:19:20 +0000

I knew it. The Twit Pitch came, and now it’s the Twit release. Makes my job easier, but I don’t know what my oh-so-traditional PR professors would think if I turned this in! Thanks for the info, T.

By: Moksh Juneja

Moksh Juneja — Thu, 05 Jun 2008 09:51:55 +0000

this is great, now we have a press release in crisp, short to the point and in 140 characters.

By: Chris H.

Chris H. — Wed, 04 Jun 2008 20:21:54 +0000

May there’s a computer glitch and that’s just the headline? Rest of press release got dropped?

By: Mallory Dash

Mallory Dash — Wed, 04 Jun 2008 18:36:39 +0000

I think the important and relevant thing here has to do with making your message brief and concise enough that it is relevant to reporters, potential customers, whatever. The twitter model forces marketers to put as much power and punch as possible behind a quick, to-the-point message. Hopefully we can catch on, and eliminate some of the BS that press releases are (in)famous for.

By: Todd Defren

Todd Defren — Wed, 04 Jun 2008 18:35:59 +0000

Gang – It’s not *really* for Twitter, the beauty is the utter lack of B.S. Thus, sure, this minuscule amount of content could lead to a set of links, etc.

By: Parry Headrick

Parry Headrick — Wed, 04 Jun 2008 18:24:14 +0000

I truly don’t get the value here. How is this different from a tweet that says:

Softbank Mobile struck a deal to bring the iPhone to Japan

By: Justin Kerr-Stevens

Justin Kerr-Stevens — Wed, 04 Jun 2008 18:02:30 +0000

It’s a good idea but when you start including hash tags etc you quickly run out of characters. I live in hope that one of the releases I’m scraping/shovelling into twitter (/hmgov) might actually fit the character limit one day

By: Brian Block

Brian Block — Wed, 04 Jun 2008 17:35:24 +0000

UM, where’s the beef? Or at least a link to more information? Shouldn’t something like this lead to a full SMR or regular release at least?

By: mike mcgrath

mike mcgrath — Wed, 04 Jun 2008 17:20:25 +0000

You’ll still have to shave off a few characters, assuming you’re directing it to someone’s handle like @micropr…