The perennial “bash on PR” meme started up again this week.
First Scoble knocked us. Then Arrington took aim. Even Steve Rubel, “one of our own,” took a potshot. Thankfully, both Marshall Kirkpatrick of ReadWriteWeb and Mark Hopkins at Mashable stood up for PR pros (thanks guys! – much appreciated, believe me) …
Scoble, Rubel and Arrington basically made the point that PR firms are unnecessary if you have a great product and are willing to spend a lot of time engaging in the blogosphere.
I started drafting a lengthy rebuttal … but was gladly interrupted by a client meeting. It was a get-together with Mike Volpe, the marketing chief at Hubspot – and arguably one of the most Social Media-savvy marketers I’ve ever met, period. And, in fact, Mike is the first to wonder aloud about the themes espoused by Scoble, et al.: he definitely understands the merits of their arguments. After all, Mike is one of many Hubspot bloggers; he is active on Twitter; he’s a prolific content creator; he’s a guy with strong media relationships in his own right.
Yet in the course of our chat, without prompting, Mike started promoting the value of PR agencies! I was verklempt, as my Gramma used to say.
Mike was kind enough to sit down for a few minutes after our meeting, in front of a video camera, to capture his Pro-Agency feelings for posterity.
What better rebuttal to The Media’s PR gripes than to hear from an Actual Customer?
Posted on: August 13, 2008 at 3:17 pm By Todd Defren