Comments on: Content Marketing: Think MULTI Media

By: Alex

Alex — Sat, 15 Nov 2008 08:45:49 +0000

First time i come to your blog.
You have a good analysis

By: Craig Oda

Craig Oda — Wed, 05 Nov 2008 16:26:24 +0000

Todd, it looks like we’re all driving to the same destination, just going on parallel roads. I’ve been using SEO techniques on several channels in parallel.

I completely agree with your observation below:
“need to create a white paper and/or a podcast and/or a videoblog and/or a webcast of the same content because different types of prospects will have different engagement preferences.”

As part of my research on different PR techniques, I analyzed Google launch of their browser. Here’s the writeup:

http://is.gd/6mJk

Google generated 450,000 independent blog posts within 60 days of the beta launch of their browser. They launched blogs, videos, new media press room, and traditional PR campaigns simultaneously. They also had a comic book.

I’m partnering with a SEO firm in Silicon Valley to offer integrated services that can address multiple stages of the lead nurturing process. It’s fascinating.

I was pleased that you’re seeing things the same way.

By: Mark Story

Mark Story — Sun, 02 Nov 2008 11:56:20 +0000

Smart post, Todd.

Like a lot of people my age involved in social media (I will be 44 in 2 weeks), my interest in communication began while I was in a marketing director role.

What I loved about your post is breaking items down into digestible chunks. I am convinced that, even in the offline environment, people don’t read anymore, then scan.

And love the sports analogy. I live in suburban, D.C. and have coached my son’s baseball team for 4 years running. We have doctors, several lawyers, government employees, homemakers – yet all we care about is baseball. Very cool.

Great post – am enjoying your blog immensely.

Mark

By: Cece Salomon-Lee

Cece Salomon-Lee — Fri, 31 Oct 2008 23:44:25 +0000

Hi Todd, You’re correct in that more and more people are realizing the benefit of taking content and redistributing into multiple formats. In the end, you never know how and where your next customer is going to find you. Like IDG, our company is helping our customers with this as well. Glad to know that we think alike

By: Frank Cutitta

Frank Cutitta — Fri, 31 Oct 2008 13:05:19 +0000

Hey Kristin,

Would love to get your POV if it goes public !

Frank

By: Kristin

Kristin — Fri, 31 Oct 2008 12:02:04 +0000

Hey Todd – you’re speaking my language. I am in the middle of planning sessions and writing a POV on this very topic. Thanks for sharing!
Kristin

By: Rick Murray

Rick Murray — Fri, 31 Oct 2008 02:22:27 +0000

Hey Todd,

You and Frank have some damned good discussions on the soccer field.Wish I was there to pile on, because I’m totally in sync with the thinking.

Nice post, mate,

RWM