Ideas for a Rainy Day

Throughout my travels in Google Reader, I often “favorite” a post – which is as much about reminding me to really, really read something as it is about IStock_000002447639XSmallsimply finding a new favorite.  I promise myself that a “deep ponder” is due, and that these starred posts will guide my thinking when I find the time.

I’m not one to use tools like Google Shared Items.  Blogging on a regular basis is commitment enough for Yours Truly.  But, I do like to share.  It’s not all about me.

Here are some of the posts that I’ve starred for future ponders…

Starting with today’s entry, I want to dive deep into the 2008 Forrester Groundswell Award winners.  If these are the current best-of-show in Social Media and Marketing, they deserve our admiration and analysis.

From “first to worst,” I want to think some more about B.L. Ochman’s disgusted analysis of my PR industry competitors’ thinking.  Here’s a choice nugget: “PR people are still woefully behind the sea change that has taken place since the dawn of new media.”  What does this mean for SHIFT? For the industry? When and where and how will change happen?  (I sometimes wish Shel Holtz would make “defending and improving the PR industry” his full-time gig.  There’s probably no money in it, though.)

Jason Falls is one of the most under-appreciated Social Media Marketing bloggers out there. Among the many posts that I’ve “favorited” from Social Media Explorer is this one about Measurement.  “The problem with trying to determine ROI for social media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable.”

Then again, Chris Brogan makes a good case in his brief but compelling Measurement How-To.  He makes everything seem so simple.

Some of my favorite posts are very tactical, like this post on Video SEO by Kyle Flaherty.   Lee Odden also offers great tips on the interplay of PR and SEO.  Practical advice which comes in handy as we think about the rise of Content Marketing (and the continued importance of “findability.”)

IStock_000004832923XSmallAnd then there are brain-sizzling posts like Jeremiah Owyang’s take on “The Many Challenges of the Social Media Industry.”  Any single one of the 14 challenges listed by Jeremiah are enough to make you want to crawl back under the covers.  But then again, most all of these issues can and will be solved by a cadre of smart entrepreneurs.

Speaking of smart people (and only coincidentally another Forrester analyst), Josh Bernoff’s recent updates to the Social Technographics data is a must-read.  If you think Jason Calacanis is full of hot-air when he talks about “the coming boom,” Bernoff provides some actual proof: 

“Looking at the U.S. data, the big news in 2008 is that … social technology participation has grown rapidly. (P)eople untouched by social technologies have shriveled … to 25% of the online population (while) those who read, watch, or consume social content have ballooned … to 69%. If you think social technology is about to become a universal phenomenon, we just handed you a nice little bundle of evidence.”    

Last but not least: I’ve read this Seth Godin post on “Avoiding the Passion Pop Gulf” about 50 times, and I’ve promised myself that I must figure out how this type of thinking should guide our li’l agency’s own future.

What posts or articles are you “saving for a rainy day??”

Posted on: October 29, 2008 at 11:32 am By Todd Defren
2 Responses to “Ideas for a Rainy Day”


  • Shel Holtz says:

    “PR people” is a pretty broad group. While the profession as a whole still has a lot of catching up to do, most of the people I know doing good work with social media work in PR. It’s hard to condemn everyone in the business when there are so many good PR blogs out there and so many solid efforts produced by PR people. It’s a shame that bad examples get all the attention and the good ones slide by unnoticed. (But then again, the hand of a PR counselor shouldn’t necessarily be evident in the work of the people they counsel.)

  • zach braiker says:

    I really like this Todd because it reminds me that not every blog entry need be a finished product. There is value to sharing reactions, early staged thinking and even wishes. The alternative is not sharing these ideas, keeping them locked away in a folder where they are likely to remain until they are irrelevant. But if you did that, I wouldn’t have the six plus articles you shared with us tonight.

    I watched the cast of Saturday Night Live on Charlie Rose last night. Lorne Michaels said, “We don’t go on because it’s ready we go on because it’s 11:30.” And sometimes in blogging, it’s 11:30.

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