Comments on: Mo’ Marketing

By: Ben Nesvig

Ben Nesvig — Fri, 07 Nov 2008 16:53:47 +0000

This is a great idea, but I wish the MO’s looked more realistic…something like an anchorman mustache would be hilarious.

By: Tim Allik

Tim Allik — Tue, 28 Oct 2008 22:02:27 +0000

My grandmother drank CC and she wasn’t a metrosexual either I’m not a whiskey drinker myself but I was struck by the print ad campaign. It just hit a cord with me. And who can resist drawing mustaches on peoples’ pictures? My seven year old recently discovered the joys of marking up newspaper photos with missing teeth, mustaches, etc. I get home and flip through the pages and say to myself, “there’s another one.” Good stuff all around.

By: Joey

Joey — Mon, 27 Oct 2008 14:56:09 +0000

Nice idea, poor execution. I can’t modify the image of my friend or the angle and size of the mo.

Can an update be made so it’s more user friendly?

By: Blondie/Pam

Blondie/Pam — Sun, 26 Oct 2008 22:49:15 +0000

Ah, the memories of CC and water. I remember shots of CC and a beer and a bourbon for that song. hed to quit that after a few years.

By: Meredith Watts

Meredith Watts — Sun, 26 Oct 2008 18:33:30 +0000

I think this is a great idea. Using Facebook and the new Movember application will grab a lot of attention. It is a fun way to get people aware and involved with the cause. Once this new application is picked up by a couple people I think it will spread fast. This Facebook application could very easily create thousands of moustachioed Movember supporters and catch attention of USA Today leading to even more mainstream pick-up. This would be a huge PR victory led by an application development victory. Very little distinction.

By: Ryan Anderson

Ryan Anderson — Sat, 25 Oct 2008 03:04:11 +0000

Really glad to hear SHIFT is involved with Movember. I helped with the Canadian edition in a very small way a couple of years ago, and it’s a great cause.

By: Alex Sicre

Alex Sicre — Fri, 24 Oct 2008 21:45:39 +0000

This is pretty rad. Can you do it for Twitter profile pics as well? That could really see some pickup. I do not really use Facebook that much and think most of the apps are pointless, but I will support the Mo Campaign.

Look forward to seeing your next campaign to change the industry!

By: Todd Defren

Todd Defren — Fri, 24 Oct 2008 21:06:16 +0000

@David Weiner – In this case, we’re not looking to motivate sales, but to grow awareness of Men’s Health issues. Point taken, though.

@Dave – There you go, driving us toward strategic objectives, again!

@Shel – You and me both, amigo. And, @BL – thanks for being such a good sport!

By: BL Ochman

BL Ochman — Fri, 24 Oct 2008 19:41:18 +0000

That’s too funny! I’ve always envied men’s ability to change their appearance with a moustache. Most marketing is too damn serious. This is much more my cup of tea, and sure to spread as a result.
And do say hi to don draper for me.

By: Shel Holtz

Shel Holtz — Fri, 24 Oct 2008 17:59:21 +0000

I guess those of us who already have mustaches are exempt.