Peter Kim assembled some Social Media predictions for 2009 from some guru types [link to post] wassuppp………

– http://twitter.com/ryan_walsh/statuses/1087305335

– Posted using Chat Catcher

@treypennington Something for the SocMed Club to think about. [link to post]

– http://twitter.com/jimsharp/statuses/1086954607

– Posted using Chat Catcher

You make an excellent argument in that post about the importance of driving benefits for both the “personality” and the personality. The personality provides the company with some star power. The company provides the pay check, and, I would argue, a boost to the personality’s brand as well.

But clearly, not every company is as understanding of this benefits-both-sides relationship as SHIFT is. Let’s hope more become so in 2009.

@Bryan – Follow the links, silly wabbit. http://www.pr-squared.com/2008/07/do_you_have_some_personal_bran.html
… In any case, I took up that question as just one example. Any other Big Question could derail a tentative corporate experiment…

Can I turn this around and ask how SHIFT handles this question? You have several employees with notable presences in Boston’s social media community (Doug Haslam, Bob Collins, and Amanda Gravel among them) — personal brands that at least in the case of Doug and Amanda, had started to take off before they joined your company.

Maybe this would make a good follow-up post (or do I get the sense that you’ve blogged about this before?)?

Bryan | @BryanPerson

I recently hired an internet marketer to handle much of the social media out there.

However, I’ve been doing it myself for a few months, and have already established some good relationships. Do I hand it all over to my new employee, will she become more popular than the business she’s marketing (mine), and how do I handle the requests of my clients (I am a website developer) who want me to provide her services to them?

This is stuff I will have to try and work out, in the coming year.