Comments on: Social Media Agency vs. PR Agency http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen Social Media and Public Relations Consulting � PR Squared Tue, 16 Mar 2010 12:58:13 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: nikinbiz (Nicola Ricciardi) http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-5#comment-2519 nikinbiz (Nicola Ricciardi) Tue, 27 Jan 2009 15:00:54 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2519 <strong>Friendfeed Comment</strong> Here's a nice post-thxgiving thought from PRsquared http://ping.fm/INtBH<br /><br /> - Posted using Chat Catcher Friendfeed Comment

Here’s a nice post-thxgiving thought from PRsquared http://ping.fm/INtBH

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]]> By: GeoffLiving (Geoff Livingston) http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-5#comment-2518 GeoffLiving (Geoff Livingston) Tue, 27 Jan 2009 14:22:31 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2518 <strong>Twitter Comment</strong> Celebrating your mistakes from @zen_habits [link to post] . Some really good points.<br /><br /> - Posted using Chat Catcher Twitter Comment

Celebrating your mistakes from @zen_habits [link to post] . Some really good points.

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]]> By: intrapromote (intrapromote) http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-5#comment-2517 intrapromote (intrapromote) Fri, 16 Jan 2009 17:40:26 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2517 <strong>Twitter Comment</strong> Recommended: Social Media Agency vs. PR Agency [link to post]<br /><br /> - Posted using Chat Catcher Twitter Comment

Recommended: Social Media Agency vs. PR Agency [link to post]

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]]> By: Deborah http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-5#comment-2512 Deborah Mon, 08 Dec 2008 17:28:22 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2512 A fascinating debate - makes blogging really worthwhile! But I am uncomfortable about the focus on pigeon-holing our activities and outcomes on channels or techniques. Does it really matter whether you work for a PR or Social Media agency? What we do on behalf of clients or our organisations is to use social media or PR tools and techniques to communicate with people. I see myself as a corporate communications specialist and will use whatever methods or skills I can to get effective results. What's in a name? A fascinating debate – makes blogging really worthwhile!
But I am uncomfortable about the focus on pigeon-holing our activities and outcomes on channels or techniques. Does it really matter whether you work for a PR or Social Media agency? What we do on behalf of clients or our organisations is to use social media or PR tools and techniques to communicate with people. I see myself as a corporate communications specialist and will use whatever methods or skills I can to get effective results.
What’s in a name?

]]> By: Social Networking Software http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-4#comment-2511 Social Networking Software Fri, 05 Dec 2008 02:04:03 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2511 we have found that by having a good PR company behind any of our social networking efforts have paid off considerably. sandy www.megastarmedia.com social networking software we have found that by having a good PR company behind any of our social networking efforts have paid off considerably.

sandy
http://www.megastarmedia.com
social networking software

]]> By: Tina http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-4#comment-2510 Tina Thu, 04 Dec 2008 22:48:01 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2510 I just found your blog and love it! These are great examples of social media in action. While some of the metrix are fairly straightforward, I'd love to get a better understanding of measurement. There is so much more to track and how do you measure its importance? I just found your blog and love it! These are great examples of social media in action. While some of the metrix are fairly straightforward, I’d love to get a better understanding of measurement. There is so much more to track and how do you measure its importance?

]]> By: Melissa Flynn http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-4#comment-2509 Melissa Flynn Thu, 04 Dec 2008 14:52:33 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2509 Todd-- What I find most fascinating, though, is how hard it still is to put a dollar figure behind social media efforts because the metrics aren't as straightforward as some clients would like. Even some of the smartest folks I know are still seeing social media as its own thing--as a bit of a fad--and not as a symbol of the dynamic, changing nature of how people are communicating. What they do understand are those tactics that appear more "tangible" and ROI-linked; monitoring, analyzing and posting on TripAdvisor, for example, is the most basic of tactics in the PR 2.0 world, but it's more quantifiable so it's an effort that's easier to get behind. Clients know that bad reviews can lead to fewer heads in beds, so to speak. (Translation: it can affect revenue, therefore it's worth investing in.) I think the onus is on us in 2009 and beyond to integrate social media into the broader PR strategic PR picture--to talk about it within the context of how we talk to and with consumers. One of the best quotes I recently heard was this: "When we realize that we should start treating consumers as peers and not target audiences, we'll really be able to move the needle in this increasingly consumer-driven world." Good insight, I thought. Melissa Flynn Rawle Murdy Todd–
What I find most fascinating, though, is how hard it still is to put a dollar figure behind social media efforts because the metrics aren’t as straightforward as some clients would like.

Even some of the smartest folks I know are still seeing social media as its own thing–as a bit of a fad–and not as a symbol of the dynamic, changing nature of how people are communicating. What they do understand are those tactics that appear more “tangible” and ROI-linked; monitoring, analyzing and posting on TripAdvisor, for example, is the most basic of tactics in the PR 2.0 world, but it’s more quantifiable so it’s an effort that’s easier to get behind. Clients know that bad reviews can lead to fewer heads in beds, so to speak. (Translation: it can affect revenue, therefore it’s worth investing in.)

I think the onus is on us in 2009 and beyond to integrate social media into the broader PR strategic PR picture–to talk about it within the context of how we talk to and with consumers.

One of the best quotes I recently heard was this: “When we realize that we should start treating consumers as peers and not target audiences, we’ll really be able to move the needle in this increasingly consumer-driven world.” Good insight, I thought.

Melissa Flynn
Rawle Murdy

]]> By: JeffMHoward http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-4#comment-2508 JeffMHoward Thu, 04 Dec 2008 14:06:34 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2508 Seems like the more social media grows the more niche audiences will emerge making it better and better to take the grassroots approach discussed. Seems like the more social media grows the more niche audiences will emerge making it better and better to take the grassroots approach discussed.

]]> By: Lauren Gaulin http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-4#comment-2507 Lauren Gaulin Thu, 04 Dec 2008 03:34:44 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2507 Hi Todd! I'm Lauren Gaulin, one of @prprof_mv's PR students. She we subscribe to your blog, and I have enjoyed keeping up with you and your thoughts and ideas. This post in particular has been very interesting particularly because we have focused so much on social media in our PRinciples class. It's good to know that everything we have been learning will actually be useful and that we have been keeping up with the most cutting edge ideas and practices that will come in handy when entering the job market. Thanks for all your great posts on PR and social media! -Lauren Hi Todd!

I’m Lauren Gaulin, one of @prprof_mv’s PR students. She we subscribe to your blog, and I have enjoyed keeping up with you and your thoughts and ideas. This post in particular has been very interesting particularly because we have focused so much on social media in our PRinciples class. It’s good to know that everything we have been learning will actually be useful and that we have been keeping up with the most cutting edge ideas and practices that will come in handy when entering the job market. Thanks for all your great posts on PR and social media!

-Lauren

]]> By: francine hardaway http://www.pr-squared.com/index.php/2008/12/social_media_agency_vs_pr_agen/comment-page-4#comment-2506 francine hardaway Thu, 04 Dec 2008 00:24:51 +0000 http://pr-squared.com/pr2wp/?p=599#comment-2506 If you really think what PR formerly meant -- relating to *all* of your publics -- social media is a set of tools to continue the process. Good PR was ALWAYS a conversation, only now it's apparent because the conversation used to take place intermediated by an editor or reporter. Now you can converse directly with the customer or stakeholder. I owned an agency for 20 years, and I never blasted reporters; I got to know them. I figured out how to supply them things they already wanted. But I find out that as a mentor of startups, I'm much more successful at getting reporters interested in our portfolio if I'm NOT a PR person, just a person with interesting stuff. Good post. Set me thinking as well. If you really think what PR formerly meant — relating to *all* of your publics — social media is a set of tools to continue the process. Good PR was ALWAYS a conversation, only now it’s apparent because the conversation used to take place intermediated by an editor or reporter. Now you can converse directly with the customer or stakeholder. I owned an agency for 20 years, and I never blasted reporters; I got to know them. I figured out how to supply them things they already wanted.

But I find out that as a mentor of startups, I’m much more successful at getting reporters interested in our portfolio if I’m NOT a PR person, just a person with interesting stuff.

Good post. Set me thinking as well.

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