Social Media Predictions 2009
Peter Kim, the former Forrester analyst, was kind enough to invite me to join several other smart folks in looking ahead to Social Media’s likely evolution in 2009.
“Community and collaboration are wonderful things,” he says. And then I realize that the 14 voices Peter’s lassoed into ginning up their ideas could’ve been 15, if Peter himself had hazarded some predictions! Crazy like a fox, that guy.
Without further ado, with true thanks to Peter, “fourteen great minds on social media have shared thoughts on what 2009 may have in store for us.” Here’s some of what they’re thinking:
- “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano
- “You may not always start the year as a leader, but you can certainly finish it that way.” – Rohit Bhargava
- “Intimacy touches emotion; emotion powers conversation.” – Pete Blackshaw
- “Doors are going to close all over the social web. Why? Because the money didn’t come the way people thought it would.” – Chris Brogan
- “The tipping point has not only *not* been reached, but could still tilt *away* from Social Media.” – Todd Defren
- “There’s a lot of fixing that needs to be done.” – Jason Falls
- “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley
- “We’re going to develop a set of better metrics to help guide, direct and validate ‘commitment’.” – Joseph Jaffe
- “The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis.” – Charlene Li
- “After a pre-qualifying wrestling match…” – Ben McConnell
- “These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.” – Scott Monty
- “The recession will force revenue results out of social technologies.” – Jeremiah Owyang
- “Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz
- “Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter.” – Greg Verdino
Everyone’s thoughts have been assembled in this PDF. You can also read the document in-line below.
Your feedback is appreciated and I’d love to hear your thoughts on this.
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It’s interesting to note how many people have become involved in what may prove to be a passing fad.
Presently, Twitter discourages conversations and too many people are using it for a “look at me.” This may be its undoing.
When we reflect back on the early 2000s, social media Web 2.0 may prove to be as quaint as disco, or how many other trends we have experienced over time that we were convinced would revolutionize our lives.
But we will have to follow it through to know.
What I Hope To See In 2009?
The predictions for 2009 is already a piece of hot cake floating around the blogosphere, as much as I hate predictions. More often, these predictions become marketing objectives in the following year. I think it is more appropriate to label these as …
Sharing my tech predictions and ideas for 2009 and beyond
http://beerpla.net/2009/01/10/artems-top-10-tech-predictions-and-ideas-for-2009-and-beyond/.
Thanks for sharing the nuggets from all these thought leaders. This is very useful!