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	<title>Comments on: 5 Ways to Gain More Value from Your PR Agency</title>
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	<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from</link>
	<description>Social Media and Public Relations Consulting � PR Squared</description>
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		<title>By: The PR Crisis and Industry Social Media Surveys &#124; cometbrandingblog</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-3#comment-3856</link>
		<dc:creator>The PR Crisis and Industry Social Media Surveys &#124; cometbrandingblog</dc:creator>
		<pubDate>Wed, 11 Mar 2009 13:55:02 +0000</pubDate>
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		<description>[...] state of PR. Please check it out HERE. She also wrote a guest blog post on Todd Defren&#8217;s blog HERE about how to get the most out of your PR Agency. Todd wrote a post about Jennifer Leggio&#8217;s [...]</description>
		<content:encoded><![CDATA[<p>[...] state of PR. Please check it out HERE. She also wrote a guest blog post on Todd Defren&#8217;s blog HERE about how to get the most out of your PR Agency. Todd wrote a post about Jennifer Leggio&#8217;s [...]</p>
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		<title>By: Linda Forrest</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-3#comment-3579</link>
		<dc:creator>Linda Forrest</dc:creator>
		<pubDate>Thu, 05 Mar 2009 16:18:37 +0000</pubDate>
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		<description>You&#039;ve brought up some great points that will hopefully improve client relations from both sides of the fence. The underlying current is communication - making sure that there are clear expectations on either side, that both partners are open and willing to share information and that you&#039;re working based on the same vision toward the same goal. These are topics we&#039;ve addressed on our blog as well; here are links to just a few: http://inmedialog.com/index.php/archives/learning-your-whole-story-from-internal-knowledge-keepers/, http://inmedialog.com/index.php/archives/the-other-90-of-the-pr-effort-iceberg/</description>
		<content:encoded><![CDATA[<p>You&#8217;ve brought up some great points that will hopefully improve client relations from both sides of the fence. The underlying current is communication &#8211; making sure that there are clear expectations on either side, that both partners are open and willing to share information and that you&#8217;re working based on the same vision toward the same goal. These are topics we&#8217;ve addressed on our blog as well; here are links to just a few: <a href="http://inmedialog.com/index.php/archives/learning-your-whole-story-from-internal-knowledge-keepers/" rel="nofollow">http://inmedialog.com/index.php/archives/learning-your-whole-story-from-internal-knowledge-keepers/</a>, <a href="http://inmedialog.com/index.php/archives/the-other-90-of-the-pr-effort-iceberg/" rel="nofollow">http://inmedialog.com/index.php/archives/the-other-90-of-the-pr-effort-iceberg/</a></p>
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		<title>By: kucole (Kristin Cole)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-3#comment-3498</link>
		<dc:creator>kucole (Kristin Cole)</dc:creator>
		<pubDate>Mon, 02 Mar 2009 20:46:27 +0000</pubDate>
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Great article about how to get more out of your PR agency  [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
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<p></a><br />
Great article about how to get more out of your PR agency  [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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		<title>By: geetarchurchy (geetarchurchy)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3452</link>
		<dc:creator>geetarchurchy (geetarchurchy)</dc:creator>
		<pubDate>Sun, 01 Mar 2009 20:19:30 +0000</pubDate>
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RT @katiemoffat: really like this  -&gt; 5 ways to get more value from your PR agency - [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong><br />
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<p></a><br />
RT @katiemoffat: really like this  -> 5 ways to get more value from your PR agency &#8211; [link to post]</p>
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		<title>By: lindsaydavies (Lindsay Davies)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3451</link>
		<dc:creator>lindsaydavies (Lindsay Davies)</dc:creator>
		<pubDate>Sun, 01 Mar 2009 20:19:07 +0000</pubDate>
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Applies to mktg agencies too RT @katiemoffatreally like this -&gt; 5 ways to get more value from your PR agency - [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
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<p></a><br />
Applies to mktg agencies too RT @katiemoffatreally like this -> 5 ways to get more value from your PR agency &#8211; [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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		<title>By: buzzconnect1 (Beth Trier)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3449</link>
		<dc:creator>buzzconnect1 (Beth Trier)</dc:creator>
		<pubDate>Sun, 01 Mar 2009 18:34:28 +0000</pubDate>
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Reading @TDefren - 5 Ways to Gain More Value from Your PR Agency [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher </description>
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<p></a><br />
Reading @TDefren &#8211; 5 Ways to Gain More Value from Your PR Agency [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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		<title>By: JDEbberly (J D Ebberly)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3433</link>
		<dc:creator>JDEbberly (J D Ebberly)</dc:creator>
		<pubDate>Sat, 28 Feb 2009 23:31:09 +0000</pubDate>
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		<description>&lt;strong&gt;Twitter Comment...&lt;/strong&gt;

5 Ways to Gain More Value from Your PR Agency &#124; PR Squared - [link to post] - Posted using Chat Catcher ...</description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment&#8230;</strong></p>
<p>5 Ways to Gain More Value from Your PR Agency | PR Squared &#8211; [link to post] &#8211; Posted using Chat Catcher &#8230;</p>
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		<title>By: beetweets (Brenna Sowder)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3429</link>
		<dc:creator>beetweets (Brenna Sowder)</dc:creator>
		<pubDate>Sat, 28 Feb 2009 22:16:22 +0000</pubDate>
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5 Ways to Gain More Value from Your PR Agency: [link to post]. - Posted using Chat Catcher ...</description>
		<content:encoded><![CDATA[<p><strong>Twitter Comment&#8230;</strong></p>
<p>5 Ways to Gain More Value from Your PR Agency: [link to post]. &#8211; Posted using Chat Catcher &#8230;</p>
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		<title>By: Matt Helmke</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3405</link>
		<dc:creator>Matt Helmke</dc:creator>
		<pubDate>Fri, 27 Feb 2009 13:41:55 +0000</pubDate>
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		<description>Great post! Thanks. I think point #4 is absolutely critical for agencies in the current environment. Simply being a &quot;PR Shop&quot; doesn&#039;t cut it any more. The lines between Marketing and PR have been blurred for some time and PR pros must be able to add value across disciplines to be viewed as indispensable.
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		<content:encoded><![CDATA[<p>Great post! Thanks. I think point #4 is absolutely critical for agencies in the current environment. Simply being a &#8220;PR Shop&#8221; doesn&#8217;t cut it any more. The lines between Marketing and PR have been blurred for some time and PR pros must be able to add value across disciplines to be viewed as indispensable.</p>
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		<title>By: havenner (Mark Havenner)</title>
		<link>http://www.pr-squared.com/index.php/2009/02/5_ways_to_gain_more_value_from/comment-page-2#comment-3414</link>
		<dc:creator>havenner (Mark Havenner)</dc:creator>
		<pubDate>Thu, 26 Feb 2009 20:20:19 +0000</pubDate>
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5 ways to gain more value from a PR Agency : [link to post]&lt;br /&gt;&lt;br /&gt; - Posted using Chat Catcher
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		<content:encoded><![CDATA[<p><strong>Twitter Comment</strong></p>
<p>5 ways to gain more value from a PR Agency : [link to post]</p>
<p> &#8211; Posted using Chat Catcher</p>
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