Comments on: Don’t Fire Your Agency for Performance (Before Reading This)

By: Jeannine Crooks

Jeannine Crooks — Thu, 26 Mar 2009 15:53:42 +0000

Sorry, but I agree with George Snell. It’s not that easy to switch out to a new team, and there will be baggage remaining internally in the agency. Since you will have to retrain anyway, do it with a whole new place, a complete fresh start, rather than trying to keep the existing place on life support.

By: RogHal (Roger Hall)

RogHal (Roger Hall) — Thu, 26 Mar 2009 15:15:58 +0000

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Reading @TDefren - Don’t Fire Your Agency for Performance (Before Reading This) [link to post]

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By: aaronnewman (Aaron Newman)

aaronnewman (Aaron Newman) — Tue, 10 Feb 2009 06:11:12 +0000

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interesting discussion on InsidePR about @TDefren blog post Don’t Fire Your Agency for Performance [link to post]

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By: Addy Kujawa

Addy Kujawa — Tue, 03 Feb 2009 14:27:45 +0000

I think it’s always good to try something new, and yes, if you’re happy otherwise, a new team might make sense. People tend to avoid conflict, which is why (I think) most times a new agency is brought in rather than trying a new team. One perk of trying a new team is that the agency already has all your information – they know you – you don’t have to spend all that time getting another team up to speed.

By: HighTalk (George Snell)

HighTalk (George Snell) — Tue, 03 Feb 2009 01:59:08 +0000

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Good post and debate at Todd Defren’s PRSquared about whether you should fire a PR agency or just the PR team: [link to post]

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By: Todd Defren

Todd Defren — Tue, 03 Feb 2009 01:39:12 +0000

Looks like 3 FOR, and 3 AGAINST?

All make good points. Will there be a tie breaker?

By: George Snell

George Snell — Tue, 03 Feb 2009 00:47:12 +0000

Hi Todd:
As a veteran of PR agencies, I’ve witnessed “the switch out the team” approach — and it rarely works. First of all, it causes all kinds of internal problems among teams. It’s disruptive and hurts agency morale. The only ones who are happy are senior leaders, who are shielded from the pain because they don’t do much client work.

Second, if one team isn’t working at an agency why would a second team be better? Doesn’t the agency have best practices implemented? Don’t they all get the same training and approach PR the same way? If there is that much inconsistency among teams then clearly there are problems at an agency and a client should ask why did I get the B team to begin with? And if a team is burning out — how many other clients are they working on?

From a client perspective, best to just start over. Because, trust me, the agency has been talking about you and what they are saying isn’t pretty. The new team will come in thinking of you – the client – as a jerk or worse (after all you just fired their friends and co-workers and there are repercussions for that).

Best to just start over — without any baggage.

By: PaulDunay (Paul Dunay)

PaulDunay (Paul Dunay) — Tue, 03 Feb 2009 00:13:59 +0000

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Don’t Fire Your Agency for Performance (Before Reading This) [link to post]

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By: AMussman (Amber Mussman)

AMussman (Amber Mussman) — Mon, 02 Feb 2009 22:46:26 +0000

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RT @dmullen: Interesting take – “Don’t Fire Your Agency for [Poor] Performance Before Reading This,” from @tdefren: [link to post]

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By: dmullen (David Mullen)

dmullen (David Mullen) — Mon, 02 Feb 2009 22:34:33 +0000

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Interesting take – “Don’t Fire Your Agency for [Poor] Performance Before Reading This,” from @tdefren: [link to post]

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