Laura Fitton – Pistachio in Residence
I am happy to report that Laura “Pistachio” Fitton — the brilliant, revolutionary thinker and unmatched Queen of Twitterville — is now a “Tweeter In Residence” at SHIFT Communications’ Boston office.
Laura’s company, Pistachio Consulting, is advising Fortune 1000 companies about how to use microsharing technologies like Twitter to re-engineer their business. In recognition of her Social Media smarts, she was recently named a Fellow of the Society of New Communications Research.
Laura is not a SHIFT employee, but she’s been hanging her shingle here for the past few months, and will be working from our offices for the forseeable future.
In return, SHIFT employees and clients get the benefit of Laura’s counsel on an as-needed basis — she’s in our brainstorming meetings, and is happy to provide some spot consulting here and there for SHIFT clients who are interested in doing a “deeper dive” into the twittersphere.
On that note, by the way, I will be leaving you for a bit. Taking a one-week vacation. Have a good week without Yours Truly. I hope to return to hear more of your feedback about the Social Media Marketing e-book!
Photo credit: C.C. Chapman
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Winning combination. Congrats.
Welcome Laura! All this time I thought you were just coming in to say hi to us
. “Queen” or not, it is truly great to have you around.
Fantastic News! A Dream Team. Knock ‘em Dead!
Sounds like more great news for SHIFT.
Have a great vaca!
As a [US] online news publisher, I’d be curious to hear what [you] and Laura think about press release services if one were to add social comments on a press release someone submitted, that would permit the public at large to post their comments. [or..] an API that would display social comments below your press release body on the topic itself.
Do you think this would be a negative thing [to your customer]?
I ask because we’re backing the development of a low-cost newswire [for pr people] in which the stories post auto-appear on 132 news websites in the US and CA. I’ve been told by other PR people that they [their customers] wouldn’t want to see comments about their release right there for all to see.
I believe, if an API were developed that queried the Social Network poster (assuming the comments displayed below a press release were merely ones relationg to the Topic and not about the Release itself) that their comment appeared on X – to go look at it – that it might virally build readership of a press release and who knows, actually help make the Agency look like it did something worthwhile.
Your comments on this would be appreciated – and as you also have my email address (personal) I would dearly like to hear from both you and Laura about the project I’ve outlined – assuming you’re interested in knowing more.
Some people make money form free services by providing consulting.
Very clever.
Just questioning what’s her experience with the medium (Twitter) as it is so young.