Marketing in a Recession
But even though it’s my birthday, I feel the need to give YOU some kind of gift. It’s not much but I think you’ll like it.
Below I’ve embedded the presentation I gave at Chris Brogan’s New Marketing Summit at Gillette Stadium last Fall. It’s about “Marketing in a Recession.” I can guarantee with 100% certainty that this is the only PowerPoint deck about marketing through a downturn that features brain-eating zombies.
(Note that a couple of the slides may have gotten a bit messed up by Slideshare, but it’s just graphical stuff: the core content is all legible.)
I hope you get some value from this deck. If so — and if you want to help a poor, shameless blogger out on his birthday?! — all I ask is that you share it with your friends and colleagues online. And suggest that they subscribe to the blog, ‘natch.
Until next time, friends! — I’ll be the guy at the airport bar, hoisting a green beer in your name…
Posted on: March 15, 2009 at 8:24 pm By Todd Defren
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i am hoping that the global economy would recover from this economic recession. life has been very hard with these massive job cuts.
I think that “How Your Buyers Find You” slide title is the key sentiment. No matter what you are selling (and in a good economy or bad) – you have to answer the question of how will your buyers find you. Using a bad economy as a rationale to put boards on the windows and hide seems incredibly foolish. You can’t sell your product to people you’re not in contact with, so all the normal marketing channels still apply. Looking for better cost / performance marketing vehicles certainly makes sense (but doesn’t it always – in good or bad economy?). Good slides. THanks.
Many a happy thought for your 40th, sir. For your birthday allow us to give you a big box of gratitude for the wisdom you share and for those of us who are really lucky, your friendship. Happy birthday, pal.
Thanks, Jason. You are too kind, as always!
Loved the slides! Nice touch with the zombie. This is great information and it seems so simple. Cheers to keeping it simple! Thanks Todd.