Marketing in a Recession
Because I’ll be traveling all week — engaged in some of the most amazing opportunities of my life, thank you very much! — blogging will likely be light. Also, I turn 40 on Tuesday, and I’m giving myself the gift of “not worrying about blogging” for the week. That doesn’t mean I won’t blog, it means I’m not gonna sweat over it if I don’t.
But even though it’s my birthday, I feel the need to give YOU some kind of gift. It’s not much but I think you’ll like it.
Below I’ve embedded the presentation I gave at Chris Brogan’s New Marketing Summit at Gillette Stadium last Fall. It’s about “Marketing in a Recession.” I can guarantee with 100% certainty that this is the only PowerPoint deck about marketing through a downturn that features brain-eating zombies.
(Note that a couple of the slides may have gotten a bit messed up by Slideshare, but it’s just graphical stuff: the core content is all legible.)
I hope you get some value from this deck. If so — and if you want to help a poor, shameless blogger out on his birthday?! — all I ask is that you share it with your friends and colleagues online. And suggest that they subscribe to the blog, ‘natch.
Until next time, friends! — I’ll be the guy at the airport bar, hoisting a green beer in your name…


