Comments on: Microtargeting Your So-Called Audience

By: Microtargeting Your So-Called Audience « PRSN connect

Microtargeting Your So-Called Audience « PRSN connect — Mon, 06 Apr 2009 00:39:57 +0000

[...] Social Media and Public Relations Consulting � PR Squared. Comments [...]

By: Nidhi Mathson

Nidhi Mathson — Sun, 29 Mar 2009 16:01:02 +0000

Great post! Thank you!

I’m glad to be in the PR/Marketing field during this time, it’s very exciting. I wonder whether marketing/business schools have started including “Social Media Marketing” in their curriculum. If not, they will be doing their students a great disservice.

By: JonMMyers (Jon M Myers)

JonMMyers (Jon M Myers) — Tue, 24 Mar 2009 02:11:54 +0000

Twitter Comment

With great power comes great responsibility: Reading @TDefren - Microtargeting Your So-Called Audience [link to post]

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By: CathyLiggett (Cathy Liggett)

CathyLiggett (Cathy Liggett) — Tue, 24 Mar 2009 01:12:46 +0000

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Microtargeting Your So-Called Audience [link to post]

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By: A_Reynolds (A. Skinner-Reynolds)

A_Reynolds (A. Skinner-Reynolds) — Sun, 22 Mar 2009 08:03:29 +0000

Twitter Comment

How social media makes it easy to microtarget audiences: [link to post]

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By: meetrobinthomas (Robin Thomas)

meetrobinthomas (Robin Thomas) — Sat, 14 Mar 2009 19:31:38 +0000

Twitter Comment

RT @modeling22: [Article : Twitter] Microtargeting Your So-Called Audience : [link to post]

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By: TDefren

TDefren — Fri, 13 Mar 2009 21:46:36 +0000

It is happening though, and methinks it will accelerate in the next 18 months.

By: TDefren

TDefren — Fri, 13 Mar 2009 21:46:05 +0000

Laurent, that is a fairly brilliant way of slicing it. I am in total agreement.

By: kevrichard

kevrichard — Fri, 13 Mar 2009 19:12:36 +0000

Its really cool that with social media companies can really get down to having one to one conversations with customers, I think its still a while till most companies come to the realization of this but it is really cool times in Marketing/PR right now.

By: laurent

laurent — Fri, 13 Mar 2009 18:34:32 +0000

Yes all that is possible but i think it’s not that simple to do the next step well, especially when it comes to what you do with this information. If i tweet “i’m considering buying an iphone” and i receive a straight email from nokia (and motorola and …) saying that i’m elligible to a one day offer on their new ‘better than iphone’ device, I connect the dots. It’s marketing in social media. Not social media marketing. It will just make things work: we’re already bombarded with unsollicited (even well targeted) stuff, It will just be more.
However if i tweet “what do you think of this antivirus” and say, mcaffee uses this input to assess who i am, discover i’m a computer security expert, engage with me, build a relationship with me for mutual benefits, I get value, they get value, it’s social media marketing and there’s implicit permission built in the process.