Modern-Day Fame & Infamy


I’ve been thinking about how the PR game is changing.  I’m no David Armano, but I’ve even been drawing pictures.  It helps me focus.

It’s amazing, isn’t it? — that within a few short years, Social Media has risen to such prominence that it is now a fully integrated element in the cycles of Fame (witness: Susan Boyle’s rise depicted above), and Infamy (see Dominos’s story below)!


You can click on each image to see a larger version.

Posted on: April 24, 2009 at 9:58 am By Todd Defren
15 Responses to “Modern-Day Fame & Infamy”


  • This just proves that online content is pivotal to a company’s/individual’s/brand’s rise or demise. It’s amazing to me how many different outlets there now are for people to gain fame or achieve infamy. Every single Internet action can be monitored and further disseminated in a matter of seconds. Plus, it seems that social networking enhances the word of mouth buzz associated with the actions. It seems that Brad Paisley’s song, “Online,” has some truth: Anybody can get attention and be famous or infamous on the Internet. To me, it seems like a daunting task to constantly be monitoring every social networking site or information outlet on the Internet to ensure that nothing bad is being said about a company or a brand. Exhausting even.

  • Cassie says:

    This is a really good way to view social media and the outlook of opportunity. It has definitely escalated lately and continues to amaze me. But it may also be scary because people may be relying on it heavily.

  • Barry OSullivan says:

    Bad luck? When you post the video you shot of your own asinine behavior (undertaken while you’re on the clock at your job) on YouTube, and that behavior involves (or pretends to involve) contaminating food products that you’ll be serving to paying customers, bad luck has nothing to do with it… neither for the idiots who shot the video, nor for Domino’s.
    People were fired, brand value was diminished, trust was undermined, but it was through bad behavior, not bad luck.

  • cool stuff. its funny to see how things happen online. If you can master the pattern you can gain yourself or company a lot of attention. opportunity is everywhere online!

  • ADwyer says:

    Really useful and great to have a UK context. And really love weapon of brand destruction.

  • Tyler Hayes says:

    Great post! Illustrations + concise + specific = happy readers.

    That said, maybe you could make your readers a liiiittle happier by formatting your page titles to actually show the title of the blog post?

    i.e. “Modern-Day Fame & Infamy | PR Squared”

  • Neal Jansons says:

    I love “weapon of brand destruction”.

  • Loren says:

    This is interesting to me because we were recently discussing the effects of social media in one of my classes. It’s amazing how far social media can take a person who no one knew. It’s even more amazing how quickly social media can make that person famous, and how much it gets people talking about that person. It is interesting the effect that social media has on PR, and these illustrations explain it perfectly!

  • David Armano says:

    Love it!! Always nice to see visuals like this being used to describe the state of communications. Some of your thinking is not too far off from mine:

    Nicely done.

  • Now that is a cool illustration. Definitely have a better understanding of both events and how they transpired. Thanks, Todd!

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