On April 19, 1775, a ragtag group of neighbors in a rural village decided to upset the apple cart. They were peeved about the way they were being treated by the world’s most successful, organized, wealthy superpower.
So this teensy-tiny army of Davids took up arms against the faceless, monolithic organization that had ruled their lives since they were born.
And they won.
No, this is not going to be a post about the ridiculous “tea parties” that Dick Armey’s astroturf organization has used to attract the nation’s disaffected naifs. That effort is too cynical and dark to merit a comparison to the heroic events celebrated by Patriots’ Day.
I’d rather draw a comparison to the uprising represented by Social Media.
For our entire lives, we’ve been in thrall to Corporate America. Battered by commercial messages. Ignored or patronized when we had a complaint.
There was a time, not long ago at all, when the last, best recourse for justice was a Letter to the Editor and a complaint filed with the Better Business Bureau. The former was discarded or ignored; the latter led to a closed-door adjutication process. Sometimes.
This was the state of consumerism for the past 75+ years. We were, all of us, bred to it; accustomed; resigned.
Now, a savvy person knows that they can tweet about their Goliath-like cable company and the giant will meekly seek them out. Now, you can blog about your challenges with a huge car company and they will respond in your forum. Now, an all-seeing oracle will find and catalog these online transactions for all to see — affecting the reputation management strategies of these mongo corporations, forever.
The revolutionary zeal of the Minutemen at Lexington & Concord required far more bravery. But the bloodless revolution of Social Media will have impacts just as profound and long-lasting.
And that’s why I’m takin’ the day off. Viva la revolution!
Posted on: April 20, 2009 at 6:58 am By Todd Defren