Comments on: Social Media’s Bloodless Revolution

By: Erin

Erin — Wed, 29 Apr 2009 00:30:50 +0000

I think that social media may and will bring consequences that we did not foresee. It has turned the tables and instead of consumers being afraid of big business, big business is afraid of its consumers. However, that fear does not necessarily mean they respect consumers.

By: Loren

Loren — Tue, 28 Apr 2009 21:13:59 +0000

As far as complaints goes, I think social media is a great way to get them across. When people had to write letters to complain about something a brand or company has done, no one else ever saw those complaints. This means that no one other than the person complaining knew that they brand had its downfalls. This can work the other way too, for compliments. If a company does something good or bad, now a customer can talk about it through social media rather than never letting anybody else know (in mass) what their opinion of a brand is. For example, almost anybody can post reviews online about almost anything. Whether good or bad, these reviews can help others to get a better understanding of the brand or company.

By: Sloppy Unruh » Blog Archive » Social Media - Messy, Unquiet Blogging…

Tue, 21 Apr 2009 00:24:49 +0000

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By: Neal Jansons

Neal Jansons — Mon, 20 Apr 2009 21:50:40 +0000

Some nice thoughts and sentiments. I agree that social media has some deep implications for the future of power relations, but I foresee a bloodless coup…those that would have a stake in interfering generally don’t understand the technology.

By: sogo (SoGo)

sogo (SoGo) — Mon, 20 Apr 2009 17:13:05 +0000

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By: Stuart Foster

Stuart Foster — Mon, 20 Apr 2009 15:02:04 +0000

Love the equalizing nature of SM. I do think that it does have some drawbacks though. Especially when it comes to brand terrorism (think Domino’s). Empowered, wired individuals can be of great benefit or great detriment to society. It’s how they wield that power that will determine how long sm will have captured the mainstream’s spotlight.

By: socialhelp (HyperLocal Edge)

socialhelp (HyperLocal Edge) — Mon, 20 Apr 2009 14:15:41 +0000

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By: Seb Haigh

Seb Haigh — Mon, 20 Apr 2009 12:51:06 +0000

Great article.
And furthermore, I think we’re only just dipping a revolutionary toe in the water.
There is so much more to come.
Love the analogies.
Seb

By: Jon Clements

Jon Clements — Mon, 20 Apr 2009 12:41:37 +0000

Todd
I’m with you on this, and not just as an evangelist for the cause in the PR community, but as a consumer.

After having protracted disputes with the UK-based telecomms firm, Carphone Warehouse – spending many hours dealing with call centre incompetence – this guy shows up on Twitter – http://twitter.com/guy1067 – and helps to resolve my issue in a tenth of the time it’d taken for me to get to the point of desperation.

Now, despite being a customer no longer, I will sing the praises of CPW for having the nous to recognise the value of social media interaction to manage customer dissatisfaction. A revolution indeed.