Comments on: Evangelism is a Slog

By: Women Snubbed in Top Ten Speakers List, Industry in General » The Buzz Bin

Women Snubbed in Top Ten Speakers List, Industry in General » The Buzz Bin — Wed, 29 Jul 2009 12:28:08 +0000

[...] People wonder why I have become disenchanted with PR and marketing’s poor use of what could be a great conversational media form. And while I support initiatives like Susan Getgood’s Blog with Integrity, I really think its too late and that the train has left the station with corporate’s bastardization of social media. TSG is the norm, not the exception. Now we are left with most doing it poorly, some doing it well. Just like old school corporate communications. [...]

By: Jim Katz

Jim Katz — Tue, 30 Jun 2009 18:56:00 +0000

I agree with Daniel. Companies – particularly consumer products companies – would do well to recognize social media as a tool to provide better customer service. They’d also do well to recognize social media as a great tool to truly understand how people really perceive their brands (as opposed to using it to shape or shift perceptions).

And I also disagree with Daniel. Social media is a fine venue for campaigns (we’re talking promotional activities here, right?), just so long as it is done with some restraint. And while opinions are flying fast and loose as to the right mix of promotional to non-promotional content, the truth is that determination needs to be done on a case-by-case basis.

By: JHG_Feed (JHG)

JHG_Feed (JHG) — Mon, 29 Jun 2009 19:08:05 +0000

Twitter Comment

RT @lsharif: True - social media is about relevant , truthful dialog and that is what PR is all about. Great post: [link to post]

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By: lsharif (Liya Sharif)

lsharif (Liya Sharif) — Mon, 29 Jun 2009 19:06:58 +0000

Twitter Comment

True - social media is about relevant , truthful dialog (conversation)-- and that is what PR is all about. Great post: [link to post]

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By: EdBennett (Ed Bennett)

EdBennett (Ed Bennett) — Mon, 29 Jun 2009 19:06:07 +0000

Twitter Comment

I can certainly relate to this post - Evangelism is a Slog [link to post] Via @dmscott

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By: kulturtaltet (Kulturtältet Vrångö)

kulturtaltet (Kulturtältet Vrångö) — Mon, 29 Jun 2009 19:04:57 +0000

Twitter Comment

RT @dmscott: #Evangelism is a Slog [link to post] (at least @tdefren thinks so)

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By: dmscott (David Meerman Scott)

dmscott (David Meerman Scott) — Mon, 29 Jun 2009 19:03:59 +0000

Twitter Comment

Evangelism is a Slog [link to post] (at least @tdefren thinks so)

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By: Narciso17 (Narciso17)

Narciso17 (Narciso17) — Mon, 29 Jun 2009 19:02:58 +0000

Twitter Comment

I Like @TDefren's Take on 'Evangelism is a Slog' [link to post] Soc Media Viewed as a 'Mkting Thing' Ain't a Bad Place 2 Start

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By: PRIMASJFC (PRIMA Connections)

PRIMASJFC (PRIMA Connections) — Mon, 29 Jun 2009 18:57:58 +0000

Twitter Comment

RT @dmscott: Evangelism is a Slog [link to post] (at least @tdefren thinks so)

- Posted using Chat Catcher

By: Mike Spataro

Mike Spataro — Mon, 29 Jun 2009 03:51:57 +0000

Wow Todd, I’m surprised to read this post given the stunning growth of companies like VT and R6, to name just a few. Perhaps because you sit so close to the marketing side of the house you don’t always see everything going on, but from where I sit the interest in social media has been nothing short of staggering.

I think you might need to broaden your definition of social media a bit because in many companies the global market insights or customer service group, for example, are driving adoption far away from the marketing and communcations areas. Social media doesn’t always start in marketing.

However, what I find interesting is that somewhere along the line it moves to a point where the entire enterprise is involved. The next big thing in social media is full integration in every corporate function.

Mike Spataro
SVP, Client Strategy
Visible Technologies