Inbound Marketing Explained
My friends at Hubspot are preparing to publish a book about Inbound Marketing. I am sure it will be brilliant. As part of their launch, Hubspot CEO Brian Halligan recently asked me to fill in the blank, “Inbound Marketing is _____.”
Here was my answer:
“Inbound Marketing is findability based on authority based on authenticity based on content based on passion.”
It’s a little goofy on first read, but think it through:
If you have passion, you will be inspired to create content.
If you have passion, your content will ring true; it will be authentic.
If you create authentic content with passion, you’ll soon be recognized as an authority in your arena.
This authority will cause others to frequently refer to your content, boosting your SEO, or findability.
This is the New Marketing.
How would you describe it in 1 sentence?
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Inbound Marketing is becoming a resource.
Thanks for the mention — and the quote!
Any chance you could change the link to http://www.InboundMarketingBook.com (it’s a more direct link to the Amazon page).
Leads that find you?
Hi Todd,
I’ll play…
Inbound marketing is the process of enabling, encouraging and motivating consumers to seek out brands rather than brands seeking consumers (target marketing).
@donbart
Inbound marketing is thinking like a publisher.
Inbound marketing is the unique ability to foster a community in which you can create, maintain, and build relationships with with your current and potential customers.
Inbound marketing (or new marketing) is a buzzword to describe the avoidance of advertising in favor of market research and proactive customer engagement.
Inbound marketing is giving prospects what they want the way they want it where they want it how they want. When you do it their way–they come to you!
I completely agree. It has to start with passion and everything flows from there. I try to stick to projects I have passion for because it’s more fun AND that’s what works.
How’s this for a short definition?
Passion > Authentic Engagement > Reach > Impact
I’m basing this on my inbound marketing business tag line. Here’s the name and tag line I’m using:
WebFlowology
Communications > Reach > Impact
I wanted to include something about authenticity but people don’t get the connection right away. Nevertheless, it’s the #1 theme in my consulting.
Inbound marketing is passion which unites us all and then finds you!