Inbound Marketing Explained
My friends at Hubspot are preparing to publish a book about Inbound Marketing. I am sure it will be brilliant. As part of their launch, Hubspot CEO Brian Halligan recently asked me to fill in the blank, “Inbound Marketing is _____.”
Here was my answer:
“Inbound Marketing is findability based on authority based on authenticity based on content based on passion.”
It’s a little goofy on first read, but think it through:
If you have passion, you will be inspired to create content.
If you have passion, your content will ring true; it will be authentic.
If you create authentic content with passion, you’ll soon be recognized as an authority in your arena.
This authority will cause others to frequently refer to your content, boosting your SEO, or findability.
This is the New Marketing.
How would you describe it in 1 sentence?
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Todd,
I like yours a lot, makes good sense, even if it takes a couple reads.
I think mine would be: Inbound Marketing is consistently contributing very interesting and high quality information to a source that is readily available to the public and encourages interaction.
Before seeing this post, I actually wrote a several paragraph explanation of what inbound marketing is on our blog: http://www.newmediacampaigns.com/page/what-is-inbound-marketing