Several people at SHIFT were eager to show me this advertisement that kept showing up in the sidebar of their Facebook pages.

It was the brainchild of Doug Winfield, who until recently was a VP of Digital Strategies at Waggener Edstrom.

I don’t know how many other agencies Doug had used this approach with, but I was intrigued enough to reach out.  What had me most excited, thinking more broadly (i.e., beyond this one job applicant), was that Doug had created some Word of Mouth for himself, even within the small confines of our offices.  No less than 5 people showed me this advertisement.  That’s got to give a fellow an edge.

We’re not hiring at Doug’s level just now, but I hope to keep a dialogue going with him for down the road.  (If you want to beat me to the punch, you can reach out to him yourself.)

Anyway, I could not help but be intrigued by the niche-level of targeting powered by Facebook Ads.  While the service has been off to (more than one) rocky start, a well-orchestrated, non-spammy, highly targeted campaign is coming increasingly into the realm of possibility.

I predict big things and interesting times.

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