When people talk about the “Death of Public Relations,” it doesn’t bother me at all. I know what they are talking about. They are talking about the death of MEDIA RELATIONS.
That’s what PR’s been all about for the past 50-odd years. After all, during that era, the only way to reach the masses in a reliable way was through mass media.
Now that that’s changing, our approach can change. PUBLIC RELATIONS can fulfill its mandate to improve RELATIONS with the PUBLIC.
Media Relations will still have a role. PR will not be subsumed by Customer Service. PR has a role as an overlay; a facilitator; we serve as both a counselor and tactician across these areas.
The next 50 years will be better than the last 50 years.
Posted on: June 2, 2009 at 10:17 am By Todd Defren