Be Valuable Not Voluble
“Be Valuable, Not Voluble.” That’s a line I used during my Gravity Summit speech this morning and I saw many grateful nods in the audience.
You can’t talk about Social Media Marketing without talking about Content Marketing. You need to be able to tweet about something, eh?
But you can’t talk about Content Marketing without soon knocking your head against the wall due to the mounting pressures of a production schedule. In addition to tweets and blog posts and white papers and email newsletters, you’re also on the hook for videos, podcasts, etc.
But do not fret. Here’s some important news: no one wants to hear from you THAT much. A brand that leaps into the deep waters of Social Media is to be lauded, but if they spend all their time splashing-about, it just gets annoying.
Focus on being valuable: what types of content get shared (downloaded, re-tweeted, shared on Facebook, etc.) most often amongst your prospects and customers? Figure that out and spend more energy making that type of content, and then take the time to make it that content the best of the rest.
You may find yourself less active online but more impactful overall.
Posted on: August 31, 2009 at 11:19 am By Todd Defren
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Valuable vs. voluble May be less active but yet more impactful [link to post] from @tdefren I agree, quality over quantity is better -
“No one wants to hear from you THAT much. (Be) less active online but more impactful overall” via @elizabethsosnow [link to post]
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It depends on the type of business, TOTALLY.
Well I have to agree. I would rather hear from a brand when necessary. I don’t think the constant need to scream at you will make or break you though with some brands. I think more content would make the experience worthwhile. I think it depends on the setting.
I have been a paying member of Redwingsworld.com since 2002. They have not updated the content in over a year. I kind of think they want to kill it. So if the brand would have spoken up a bit and updated the content and listened to the community. I think this would have been one where more is good.
Couldn’t agree more. Focusing on quality over quantity improves the experience and the conversation for both parties. Not to mention, it’s a huge relief for marketers who thought they had to be everywhere, all the time, publishing in every format known to man.
Work smarter, not harder. Take the time to come up with a content and communications strategy that suits your customers and your business model to a T, and then go out and execute like hell!
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RT @tdefren When thinking about Social Media Marketing, be valuable not voluble [link to post]
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RT @tdefren [link to post]
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focus on impact. good advice, especially in the planning-and-reevaluating time of year. via @tdefren [link to post]
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“Here’s some important news: no one wants to hear from you THAT much.” [link to post] (RT @gapingvoid: RT @TDefren: )
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Sehr wahr: RT @TDefren: A RT w/ fixed link: “Here’s some important news: no one wants to hear from you THAT much.” [link to post]
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Valuable advice! RT @smmguide: RT @TDefren When thinking about Social Media Marketing, be valuable not voluble. [link to post]
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RT @TDefren “Here’s some important news: no one wants to hear from you THAT much.” [link to post]
– Posted using Chat Catcher
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RT @TDefren When thinking about Social Media Marketing, be valuable not voluble. [link to post]
– Posted using Chat Catcher
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RT @gapingvoid: RT @TDefren: “Here’s some important news: no one wants to hear from you THAT much.” [link to post]
– Posted using Chat Catcher
Quality beats out quantity in everything (except my future lottery jackpot). Your right about turning down the volume in more ways than one: it’s always the quiet ones; they may not post often, shout from the rooftops but when they do, it’s usually something worth hearing, reading.
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“Be valuable, not voluble… You may find yourself less active online but more impactful…” (via @gapingvoid,@TDefren) [link to post]
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RT @TDefren: A RT w/ fixed link: “Here’s some important news: no one wants to hear from you THAT much.” [link to post]
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focus on impanct. good advice, especially in the planning-and-reevaluating time of year. via @tdefren [link to post]
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Be Valuable Not Voluble [link to post]
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i agree..but the the question remains..what makes ‘voluble’ experts like guy kawasaki successful?
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RT @TDefren: “Here’s some important news: no one wants to hear from you THAT much.” [link to post]
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truth. rt @TDefren “Here’s some important news: no one wants to hear from you THAT much.” [link to post]
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RT: When thinking about Social Media Marketing, be valuable not voluble. [link to post] (via @tdefren) Amen!
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RT @TDefren: When thinking about Social Media Marketing, be valuable not voluble. [link to post]
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RT @TDefren When thinking about Social Media Marketing, be valuable. [link to post] (haha, no one wants to hear from you THAT much)
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