Comments on: Google Sidewiki: Brandjacking? or the Future?

By: Meghan p.

Meghan p. — Mon, 02 Nov 2009 00:43:34 +0000

I find some features of Sidewiki interesting and potentially useful for brands and companies. For example, there is nothing more frustrating than to go to a company’s Web site and not find what you’re looking for. The likelihood that you’re looking for the same thing(s) as others is pretty great, so giving a medium to voice your concerns could be potentially useful for brands. Although, while I think social media can be great tools for reaching a greater audience, with so much clutter and chatter, companies aren’t in control of their brands or services like they used to be, say 20 years ago. Sidewiki–an interesting concept, but will probably be more obnoxious than helpful.

By: Glenn Gruber

Glenn Gruber — Thu, 15 Oct 2009 17:47:11 +0000

Doug,

You referenced Bryan Person’s comment that Sidewiki is is content that is outside of the company’s editorial control, but I think there is a larger issue to be explored. The very term wiki portends that it is a community-based aggregation of content aimed at driving towards a common ‘truth’ on the subject at hand. With sites like Wikipedia, there is an editorial process (communal and Wikipedia itself) that takes care to ensure the veracity of the information posted to a particular page. As far as I can tell there is no similar mechanism on Sidewiki. So while David talks about ’spam’ in the comments above, there is also the potential for a more nefarious mis-information campaign that can occur adjacent to a brand’s site, with seemingly little opportunity for recourse. Not good in my view.

@ggruber66

By: Google Sidewiki: Forcing the Social Media Hand of Pharma? | PRforPharma

Google Sidewiki: Forcing the Social Media Hand of Pharma? | PRforPharma — Thu, 15 Oct 2009 16:12:12 +0000

[...] [...]

By: Christie

Christie — Tue, 13 Oct 2009 15:24:41 +0000

I hate to be a nit-picker, but you’ve misspelled Sidewiki in your article several times (“Sidewicki”).

By: Searching Sidewiki « Malleable Musings

Searching Sidewiki « Malleable Musings — Sat, 10 Oct 2009 23:51:38 +0000

[...] may cause brands issues because it’s another place where conversation can happen, so it’s another place that [...]

By: Five for Friday 10.09 « Jeff Esposito’s Blog

Five for Friday 10.09 « Jeff Esposito’s Blog — Fri, 09 Oct 2009 13:49:01 +0000

[...] [...]

By: Resources and Links 08/10/09 « Framing the Dot

Resources and Links 08/10/09 « Framing the Dot — Thu, 08 Oct 2009 15:07:18 +0000

[...] new sidewiki application. Co-opting conversations that bloggers should rightfully own? A strange alternative online universe? A chance to cyber graffiti all over your most disliked brand’s site!? Indeed, [...]

By: What does Google Sidewiki mean for brands? « Jeff Esposito’s Blog

What does Google Sidewiki mean for brands? « Jeff Esposito’s Blog — Thu, 08 Oct 2009 01:31:14 +0000

[...] are a number of competing thoughts on this new product to the G-suite, a good point is made on PR squared and credited to Jeff Jarvis on the downside of this application: Then there is the opposite effect: [...]

By: AndrewGirdwood (Andrew Girdwood)

AndrewGirdwood (Andrew Girdwood) — Wed, 07 Oct 2009 21:36:54 +0000

Twitter Comment

RT @tweetmeme Google Sidewiki: Brandjacking? or the Future? [link to post]

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By: epoeschl (Elizabeth Poeschl)

epoeschl (Elizabeth Poeschl) — Wed, 07 Oct 2009 18:18:47 +0000

Twitter Comment

A secret new universe. Reminds me of schizophrenia. RT @tdefren Google Sidewiki: Brandjacking? or the Future? [link to post]

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